How To Start WhatsApp Marketing Campaign?
Marketing on WhatsApp?
With the launch of the WhatsApp Business platform, the recent development of the multi-device functionality and the release of WhatsApp Business’ APIs, WhatsApp is trying to increasingly satisfy the marketing needs of companies, that want to communicate with their potential customers in a simple and immediate way.
This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions. In the US market – 68 million Americans access WhatsApp at least once a month.
Steps to get started with your WhatsApp marketing campaigns
Identify your target audience and zoom into your offering
The first thing you need to do while setting up a WhatsApp marketing campaign is identify the Who. What kind of customers your business will interact with.
You know whom you are talking to and what problems you are going to solve. Then you need to nail down the voice of your WhatsApp campaign.
With WhatsApp, you need to talk to your customer like you would to a friend. A personalized approach that is more informal than email marketing. You need to build your brand using your voice. And this will act as a North Star in all your marketing campaigns.
Choose an official WhatsApp Business API solution partner
As the owner of a small business who is taking his eCommerce business to WhatsApp, there are a lot of things going on in your mind, and handling the technical aspects of setting up your WhatsApp Business account should not be one of them.
This means you should partner with an official WhatsApp API solution provider. In order to help you out with the technical aspects such as data protection compliance. That third-party service providers do not guarantee. As an added bonus, choosing an official solution provider also equips you with the following: Makes it easy to build WhatsApp Business profiles. 1) Set up and send product catalogs to customers at scale on WhatsApp. 2) Create auto-replies as part of campaigns 3) Elevate campaign performance with rich media (images, videos, PDFs, etc.) and interactive message templates like CTAs & Quick Reply buttons
Set up concrete goals for your WhatsApp marketing campaigns
Similar to other channels, you need to set some metrics to measure the success of your WhatsApp digital marketing campaigns. Clearly take note of what it is that you want to achieve from the communication over WhatsApp. Or if you’re looking at recovering abandoned carts on your store, you will need to measure the open as well as the click through rate on your reminders. And then follow it up with how many carts you were actually able to recover.
Create your WhatsApp marketing campaigns
The next step is to set up your marketing campaigns on WhatsApp. By using the official WhatsApp Business API solution provider you choose.
An eCommerce business can set up the following WhatsApp marketing automations to engage, retain and convert their subscribers and customers: 1) WhatsApp broadcast messages 2) Abandoned cart recovery messages 3) Discount and offer promotions 4) Back in stock alerts 5) Order and shipping updates 6)COD confirmation messages .
Develop a customer service strategy
Once you have started investing in your WhatsApp marketing strategy and the customers have started tickling in. You must move on to the next cornerstone of any successful business- stellar customer service.
An official WhatsApp Business API solution provider let’s you also automate responses to frequently asked questions. Letting you resolve most customer queries almost instantly. They leverage automations and FAQ bots to keep the flow conversational.