How To Write The Best Instagram Bio For Businesses
Instagram Bio
The Instagram bio is obviously the first thing that people see when they come across an Instagram account. Considering the limited space on Instagram to grab attention, creating an attractive bio will give you the best shot of attracting potential customers for your business. It might be funny, it could be serious, include social proof, or help build community. See what your audience wants and find out what works best for your company. When you optimize your Instagram bio, it can help drive relevant and interested traffic back to your digital website.
Four Types of Instagram Bio Ideas
Funny Instagram Bios
Humor can go a long way on Instagram, especially since a large percentage of users are relatively young, with more than half of all users worldwide being under the age of 34. If you’re going for humor, have a few honest friends and colleagues read it to make sure that it hits just right. You don’t want to come off as insensitive or like you’re trying too hard.
Creative Instagram Bios
Creative Instagram bios typically use some aspect of storytelling to show essential facets of the brand that go beyond “our product is great.” They focus on unique elements of how the business started, and all use creative formatting, language, and storytelling to stand out.
Ethically-Driven Instagram Bios
While emotion is typically used most heavily in ethically-driven brands and organizations as the core appeal, logical appeals are most common for ethical businesses in an Instagram bio. This is largely because of the tight character count, and it’s so easy to state facts of the good you can do to grab user attention.
Special Event Instagram Bio Ideas
Do you have a big sale coming up, or an event (virtual events included!) that you want to promote? You only get one link on Instagram, Stories aside, so it’s often helpful to temporarily repurpose part of your bio profile and your profile link to drive users towards this event. You can then post about it in-feed and encourage users to “check out more on our profile page.”
Tips to Write The Perfect Instagram Bio For Your Business
Define Your Value Proposition
Your value proposition or unique selling proposition focuses on what you can give your audience that’s unique. This should be the focal point of your Instagram bio, because it’s highlighting why users should care about your brand at all.
Are you offering quality products at affordable pricing? Are you a sustainable brand meant to be eco-friendly? Do you offer products that are organic, that use cutting-edge technology, or that have unique features? What features makes you special, and how does they impact your potential customers?
Add in Keywords
Whenever possible, including keywords in your profile bio is a good choice. It can help you show up in relevant searches. Even though hashtags are the primary method of search on Instagram, throwing in a few key phrases here never hurts.
Write Appropriate CTAs
You could also call them Call-To-Action. Possibly the most important part of your Instagram bio.
They can be divided into the homepage, landing page, and the digital social shopping page. Proper CTAs direct users to a business’ social shopping page.
Provide the Important Company Information
Your Instagram bio should be the place where you provide only the important company information. In this limited Instagram space, you should be brief and ensure that the information is accurate and clear.
This is where you place your company’s physical location and its contacts.
Use Emojis to Show Personality
This works the magic of adding the visual effect to the rather plain text. Emojis can be used to emphasize your description and show your brand’s personality at the same time.
Placing emojis, however, requires strategy such that you only reinforce the relevant information. The use of emojis may not apply to all marketing brands. Again, always consider your audience. Refrain from using emojis that don’t add value to your bio.
Showcase New Promotional Offers
This is where you get your Instagram bio to promote your brand. This is an awesome way of getting the value of your bio space, isn’t it?
What’s interesting, you can do this on an ongoing basis. In the bio, you could also link an upcoming event such as a webinar or a support page you have to assist your customers to get started.