How To Use Facebook Live to Market Your Business?
What is Facebook Live?
Facebook Live enables you to easily create live video broadcasts on Facebook from your smartphone or desktop.
At the end of the broadcast, your video is saved and displayed on your Facebook page for later viewing. While gaining plenty of traction with it, Facebook was not the first company to offer live streaming services.
When you start a Live video, Facebook pops a notification on to your News Feed or profile that you are broadcasting live.Viewers will see a red LIVE icon at the top left-hand corner of the video. The number of current viewers will also display.
Starting a broadcast with Facebook Live is fairly simple.
Before starting, be sure that you have the Facebook for iOS, Facebook for Android, or Facebook Creator app downloaded on your mobile device.
Effective Tips for Using Facebook Live Video:
Identify Business Goals for Your Facebook Live Broadcasts
As with all of your social media marketing content, every Facebook Live broadcast should serve a purpose. What do you want to accomplish with your digital live streams?
Information about who your live video viewers are and how long they’re watching revealed in your analytics. Find out what content people are engaging with and where they’re dropping off during your broadcasts. Use this information to improve your live video and build brand awareness for your page, product, or service.
Promote your Facebook Live to tease your audience
As you are gearing up to conduct your Facebook Live, it’s critical that you inform your audiences when you are about to go live. Do not tease your audience only on one channel, cross-promote it to maximize the number of digital video views. If you build anticipation, then it will give them something to look forward to and tune in. If you happen to be collaborating with an an influencer, you will want them to promote the broadcast beforehand as well. That will help you reach their network and encourage more people to watch your discussion.
Get audiences to participate during your Facebook Live
One way to increase engagement during your stream is to encourage your viewers to participate throughout the video. Create a dialogue between you and your audience, but what’s even better is if it sparks a conversation between them. You could respond to those questions in the video during the broadcast.
If you make a mistake on camera, just keep going
In the real world, sometimes we use the wrong word or term, it’s natural, but you won’t be reprimanded for it. Of course on camera, you don’t want to make mistakes or cause your video editor to pull her hair out. But on a Facebook Live stream, it’s just as normal and could be good fodder for the conversation. Slip ups happen, so if you make a mistake, don’t get discouraged. Use it, make a joke, turn it into enthusiasm, but just keep going!
Tease a new product or service
Do you have an incredible new product coming to your store soon? Let your customers know! Give a short teaser about the product and build up some excitement about its release. Tell them when it’s coming, what they can expect, and why they should be interested.
Measure your performance and implement your best practices
Ok, so you’ve finished your stream and are already thinking about your next one. Wrong! You need to look back and analyze how it performed to see what worked, then go back and use those best practices next time. Look at what people were commenting on, revisit those peaks in reactions and comments, for example. This will help you identify what really resonated with your audience so perhaps you can focus on that next time. You could use that for an attention grabber or use it in other content later.