Instagram Reels vs Tiktok

Instagram Reels and TikTok are very popular ways to watch entertaining short videos. They are two famous platforms that are suitable for video marketing. More specifically, Instagram Reels is really similar to TikTok in terms of short videos, and as a result, it’s good to know their differences.

In this article, we’re going to compare them to help you choose the best one for your marketing strategy.

6 Main Differences between TikTok and Instagram Reels:

Video Length

On TikTok, users can record videos up to 60 seconds. And on Instagram Reels, users can record videos up to 30 seconds. While longer content may work better with TikTok’s timestamp, you can still be creative on Reels or cross-promote on both platforms.Since Reels is still in its early stages, we predict they’ll roll out a longer video option in the future!

Features

TikTok offers a wide variety of effects, filters, sounds, and voiceovers that make the platform fun and engaging for users. In addition, users can interact with popular sounds or duet and stitch other digital creators’ videos.

Instagram still has some catching up to do as it has a limited library of filters and sound effects. For example, it may support voiceovers but doesn’t offer additional sound effects.

Analytics

Instagram has always had a difficult to navigate and changeable algorithm, and Reels has not yet developed one which is as clear or effective as TikTok’s for this type of content. Part of TikTok’s appeal to Gen Z and Millenials is how easy it is to blow up and instantly become a monetised influencer.

Algorithms

TikTok’s algorithm tends to get new eyes on content better. While the Reels algorithm succeeds more in pushing Reels to existing followers. However, be aware that both algorithms are constantly changing. It’s suspected that the Instagram algorithm will hide content with a TikTok watermark. And that videos edited with IG’s native editing tools perform better than those edited in a third-party app.

Purpose

TikTok was created more as a form of entertainment and a place for creators to connect with viewers casually. On the other hand, Instagram was created as a space for artists and creators to share original content that would advance their influence and brand. Reels content tends to be more aesthetically driven and information-focused.

Engagement Rates

A study by Social Media Today shows that while views are pretty similar on both platforms, engagement is higher on TikTok. The general consensus so far is this: new accounts posting to TikTok and Reels will get significantly more engagement on TikTok. But established brand accounts may have more success on Instagram Reels.