Powerful Facebook Ad Types That Attract Leads
Facebook Ad
Facebook ad is an important way to connect with your audience on the world’s largest social network. It have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of multiple different types might best suit your needs.
By understanding your Facebook ad format and ad type options, you can design digital Facebook ads that cater to your specific audience and marketing goals. And make the most out of your Facebook advertising experience.
Types of Facebook ads
Image ads
These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Image ads may be simple, but that doesn’t mean they have to be boring.
Video ads
Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Your video ads don’t need to use filmed video footage. You can also create GIF-like graphics or other animations to capture attention or explain your offer.
Poll ads
This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. You can add a separate link for each poll choice.
Both you and those who answer will see the tally of responses to each poll option.
Carousel ads
A carousel ad uses up to 10 images or videos to showcase your product or service.
You can use this format to highlight different benefits of one product, several different marketing products or even use all the photos together to create one large panorama image.
Slideshow ads
Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips.
It have eye-catching motion, just like videos, but use five times less data. So, they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention.
You can build your ad and add text and music within Ads Manager.
Collection ads
These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five images or videos that customers can click to buy a product or marketing service.
Collection ads pair with Instant Experiences allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.
The primary photo or video can do much more than showcase a single product.
Lead ads
Lead ads are only available for mobile devices. That’s because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing.
They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product or allowing people to ask for more information from you.
Dynamic ads
Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them.
For instance, say someone has visited a product page or placed a product in their shopping cart on your website. But then abandoned the purchase. With dynamic ads, you can advertise that specific product in their Facebook feed.
This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy.