What are the Types of Link Building in SEO?
What is a Link?
Link is the relation between two things, or in this case, pages. It is what connects digital web pages to one another. A very simple way of putting it is anything that leads you to somewhere after you click on it is called a link. It could be in the form of text, image, and even videos.
It’s important to have a good understanding of the types of links that you can build, as well as understanding the technical aspects of links. This will give you a solid grounding so that you can assess the value of different types of links, and work out which ones are the best for you to pursue.
Two Types Of Webpage Links
Internal Link
Internal links include hyperlinks on a homepage that go to another web page inside the SAME domain. As you route through your website, these links enable visitors to remain on your page for a more extended period. As a result, it increases the authority of their webpage, which aids in rankings.
External Link
Backlinks, often known as “outbound links,” are links that direct you to the following site when you’re on another. This type of link intends to give visitors further information supplied by other website owners.
Types of Links that matter in SEO:
Natural Link
A natural link is one that you obtain without asking for it from other website owners. In other words, it implies that the material on your page is excellent. Consider this: if you’re a cool player, people will pay attention to you without you even asking.
A natural link is the same; your digital content is so excellent that people are eager to promote it.
Manually Obtained Link
Manually obtained links are those that you obtain by exerting effort. You must invest time and effort in reaching other site owners and webmasters to request that they link to and showcase your page.
Asking around for links, a manual link-building technique is common among small businesses that are still unidentified in the sector. One should not simply link to another website because it will degrade the quality of the first.
Self-Created Link
Self-created links, as the name implies, are links produced by a site owner to deceive search engines into thinking their links are significant and valuable.
The distinction between bad and good links is now clear. Backlinks established by others are considered positive. However, links created by the owners are considered harmful. Self-created links include things like putting a backlink on a forum and leaving a remark on a blog.
Types of Links To Avoid
There are some links that you should try to avoid when working to improve the marketing of your website, including nofollow links.
Nofollow links look like any other link that might appear in directories. However, they do not have the same effect on SEO ranking as those we have mentioned before. This is due to them having a rel=”nofollow” HTML tag applied to them.
Keep in mind that a nofollow link is something that has been created by another marketing website or blog that appears to backlink to your page but has no bearing on your company, but will still give you traffic for the target URL.
They can be useful in some cases, as they reduce the risk of spam and are found on social media sites, news page comments, and Quora directories. Quora is a question and answer platform that your brand can create a post on to reach wider audiences.