Marketing Ideas For The Eid: Let Your Business Shine!
Marketing Ideas For Eid
In comparison with other major holidays such as Easter and Christmas, Eid Holidays has triggered a consumer boom in many different industries in the Middle East and North Africa. Marketers need to understand how to effectively target their marketing efforts to this holiday in order to capitalize on the many opportunities that come with it.
5 Tips for Marketing Communication During Eid Holidays
Respect the culture
In the words of soul singer Aretha Franklin, “R-E-S-P-E-C-T, find out what it means to me”. You need to do your research to create informed and respectful content during these sacred holidays. Islam is a religion deeply rooted in tradition. And the Eid Holidays carry a necessity to be highly culturally sensitive to customs and beliefs in any messaging, internal or external. Appearing insensitive or ignorant in your Eid marketing content or visuals can be detrimental to your marketing business.
Seasonal Greetings
Eid holidays are the perfect opportunity to send greetings to your Muslim business connections. As well as employees and media to strengthen your relations. “Eid Mubarak” is a customary celebratory greeting. It translates to “blessed festival” and can be used during both Eid holidays and in all your marketing communication, PR campaigns and social media digital messages. For visuals, you should consider including the iconic symbols of the crescent moon and star.
Timing of your Eid Marketing
As with Ramadan, the Eid Holidays follow the Islamic Lunar Calendar and fall on different dates each year. One to two weeks before Eid al-Fitr or Eid Al Adha is the best time to get your Eid marketing and PR campaigns out. This is when Muslims prepare for their travels, buy foods, clothes and gifts for their family members. Also, there is a noticeable increased rate of consumerism across different industries within the Muslim world.
Going Mobile
Since the Eid holidays mean time away from work and quality time with family and friends, desktop usage decreases, while mobile usage increases. Factor in that smartphone penetration in the Middle East is extremely high. And you should absolutely include social media posts in your Eid marketing and communications.
Consumerism during Eid holidays
During both Holidays, certain product categories tend to perform remarkably well. Food and halal-products, airlines, tourism and hospitality, online retailers, clothes, jewellery, watches and electronics. No matter what product or service you are marketing, you should consider creating special incentives or deals for the Eid periods. Also, as charity is an important part of the holidays, Muslim shoppers are partial to making feel-good purchases. Consequently, you could include charitable activities in your marketing communication by donating a percentage of sales to charity.