Importance of Instagram Link in Bio
Link in bio
The phrase “link in bio” has become a standard sign-off in Instagram captions. It’s so commonplace that it shows up in music, art, and gifs. The phrase even has its own set of Instagram Stickers.
Since launching the app, Instagram has limited all accounts to a single clickable link, which lives in your Instagram bio. So, it’s not surprising that anyone looking to drive traffic outside the app directs people to their Instagram bio link.
How to put a link in an Instagram bio
- Go to your Instagram profile
- Tap “Edit Profile”
- Scroll down to the “Website” field
- Add the URL to your desired landing page or Instagram link in bio tool
- Save changes (On mobile, tap “Done,” On desktop, click “Submit”)
Once you’ve updated the link in bio, make sure you test on both desktop and mobile to ensure the linked page works well on both devices.
How to use the Instagram link in bio effectively
Promote a current sale or an upcoming discount
Send users to a page where they can access a link to the sale page.
Hype up a product launch
Take users to a landing page that highlights the new product with your announcement event or marketing content, or after launch, provide full details about the product or links to purchase.
Send people to a landing page or a lead magnet
BigCommerce, for instance, shared a post with snippets from its Cyber Week Trends Report. The caption guided followers to it to get the full report.
Highlight your brand, product or cause with an “About” page
With character limitations in the Instagram digital bio section, linking to a page where people can learn more about your business or your cause is a great idea and can quickly introduce a newer business or marketing product area to your followers.
Send followers to your best-selling products
If you’re using a link in bio tool, you can also share a URL to a custom landing page containing links to multiple bestsellers.
Link to a popular blog post or one of the latest pieces you’ve published
Many publications use a link in bio landing page to highlight multiple recent pieces of content that they’ve mentioned in Instagram posts. You can also create a URL that has all the articles you’ve mentioned on Instagram. That way, people don’t have to scramble to find the one they want to read.
Get followers involved with a competition or a giveaway
Instagram contests can be effective ways to both engage existing digital followers and appeal to new ones. Maximize the visibility of your promotion by linking it in your bio.
Direct people to a video or podcast you want to promote
Similar to highlighting current articles on your site, make it easy for followers to reach your longer-form media through the link in your bio.
Offer a free sample or demo of your product
Share a link to a page where people can sign up to get a free sample or demo. They become valuable leads since they’ll be filling out a form with their contact information.