How to Schedule Tweets to Maximize Reach and Engagement?

Importance of scheduling Tweets

It’s important to schedule tweets in order to ensure you share quality tweets and that you have a consistent presence on the platform. The more tweets you share, the more visible you are to your audience. Also, if you share your content a specific time of the day every single day without missing, your followers will always stick to your plan and expect the daily posts at that exact time.

Helps you be social when the conversation is happening – Scheduling posts is not done blindly, most of the scheduled posts are shared when there is high engagement on Twitter or hours when your target audience is most likely to be online. It will give you more time to participate in conversations with your audience.

How to Schedule on Twitter

Twitter allows you to schedule tweets through their Ads section referred to as Twitter Dashboard. The Dashboard is not available on regular user marketing accounts. So, you will need to open an Ads account tobe able to schedule posts. You can schedule any of your tweet here be itpromoted or organic. By following these steps, you can schedule post with your Twitter Dashboard.

• First, login into your twitter Ads account and click on tweets option under creatives lab.
• Second, click on new tweet. A tweet composer will be opened. Select whether you want todo it as promoted or organic.
• Third, craft your tweet on the tweet composer.
• Fourth, go to the drop-down menu located next to tweet option and choose the date and time you want the post to be posted by selecting the scheduling tab.
• ·Lastly, click on tweet and your scheduling will be completed.

How to edit scheduled Tweets

Find the scheduled Tweet you want to edit

Click on the Publisher icon, then find the Tweet in either the Planner or Content view.

Click on the Tweet

If you’re editing via the Planner view, clicking on the scheduled Tweet brings up a larger preview on the right side of your screen. There, select Edit.

Make the edits

Maybe you want to add a second photo, fix a typo or add more hashtags.

Click Save edits

That’s it!

4 Tips for Scheduling Tweets

Location matters

Is your audience global or local? Keep time zones in mind when scheduling posts. For example, if your business is based in the United States but also gets high engagement from followers in Japan, consider scheduling posts at both 10 a.m. and 10 p.m. EST to reach both audiences.

Know your audience

Keeping on top of the latest Twitter demographics is important, but it’s also essential to know who your unique audience is. If you know who your audience is and when they’re more likely to be online, you can use that information to make well-informed scheduling decisions — that means posting your content at a time your audience is more likely to see it and engage with it.

Pay attention to Twitter analytics

Twitter analytics will tell you how your audience is engaging (or not) with your content. If you notice digital engagement dips for Tweets you’ve published in the evening, but peaks for posts published in the morning, schedule future digital posts to line up with when digital engagement is highest.

Pick the best time to tweet

Scheduling Tweets at optimal times — or, when your audience is online — will increase engagement.