The Pros And Cons Of Comparative Advertising
What Is Comparative Advertising? Comparative advertising is a type of advertising strategy in which a company markets its goods or services by comparing them to a competitor's brand. A comparative advertising campaign positions a brand's product as superior to a competitor's product. Common examples of comparative advertising include cost comparison, blind taste tests, customer reviews, and side-by-side visual comparisons. This is a common advertsing strategy among automakers, fast food chains, and tech companies. Advantages of Comparative Advertising Creates brand differentiation: If a company is operating in a market saturated with similar products, a comparative ad campaign can help make a company's product stand
How to Schedule Tweets to Maximize Reach and Engagement?
Importance of scheduling Tweets It's important to schedule tweets in order to ensure you share quality tweets and that you have a consistent presence on the platform. The more tweets you share, the more visible you are to your audience. Also, if you share your content a specific time of the day every single day without missing, your followers will always stick to your plan and expect the daily posts at that exact time. Helps you be social when the conversation is happening – Scheduling posts is not done blindly, most of the scheduled posts are shared when there is high engagement
What is Marketing Attribution?
Marketing Attribution Marketing attribution is the way advertisers determine how marketing tactics – and subsequent customer interactions – contributed to sales, conversions or other goals. These marketing metrics are used to identify the channels and messages that inspire potential buyers to take action. The models consider various touchpoints in the marketing funnel and their impact on consumer behaviour and conversion. Why do we need marketing attribution? When it comes to marketing, knowledge is power – the more you can learn about your past results, the better you can plan your future tactics. Analyzing your current marketing objectives and taking subsequent marketing actions can create a ripple effect
How to Perform SEO Analysis for Your Website?
What is SEO analysis? SEO analysis is a website check for the overall health, structure, content, and other factors relevant to your search engine rankings. In other words, think of it as consulting an expert on how to attract more attention and get better discovered on the “yellow pages” of the internet, the search engine result pages (SERPs). The results reveal areas that can be improved to increase your ranking on SERPs, and how you can build the best SEO strategy for your business. Why is SEO analysis important? SEO analysis is the first order of business for a bulletproof SEO strategy. It shows your
What is the Best Time to Post on Facebook?
Best Time to post on Facebook Wondering about the best time to post on Facebook to guarantee maximum engagement? Knowing the best time to post on Facebook can be a challenge. The social media giant has so much content, how can you break through the noise? Facebook has around 2.89 billion monthly active users. Given this worldwide userbase, Facebook post get digital engagement around the clock. We know. This isn’t great information for someone trying to narrow down the best times to post on Facebook. The flip side of this reality, however, is that you can hardly go wrong when you post to Facebook—on