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July 2022

What is marketing messaging? Marketing messaging represents how a brand communicates to its customers and highlights the value of its products. “Messages” refer to not only the actual words and phrases used by a brand in advertising but also feelings and emotions associated with what they say. In short, messaging covers both a brand’s literal language and the subtext of their ads. By employing the following 5 tips, you can ensure that you create effective and compelling digital messages that will help you meet your marketing goals. Tips to Write Powerful Marketing Messaging That Converts Create a sense of urgency Your marketing messages should compel a customer