What is the Best Time to Post on Instagram?
Best Time to post on Instagram
If you are confused about the best time to post on Instagram, don’t worry. Most people aren’t aware of this info when they first open an account because it’s not a knowledge base that Instagram makes readily available to all its users.
It’s nearly impossible to get things right on Instagram without timing them perfectly, which is why we have taken the hard work out of your way by compiling the absolute perfect time to post on Instagram by slicing and dicing them into several categories.
Global Best Time To Post On Instagram
On Monday
11 AM to 1 PM is the best time to post on Instagram on Monday. A consistent digital engagement starts at morning 8 AM and remains till 8 PM. Instagrammers usage gradually drops after that and is observed lowest from 11 PM to 6 AM.
On Tuesday
10 AM to 5 PM is the best time to post on Instagram on Tuesday. A significant amount of digital engagement still prevails until 10 PM in the night, after which the engagement rate starts to degrade slowly.
On Wednesday
Same as Monday, 11 AM to 1 PM is the best time to post on Instagram on Wednesday. A long belt of consistent engagement stays on Wednesday starting right from morning 6 AM to 11 PM, which is also the longest stride in the entire week.
On Thursday
11 AM to 12 PM is the best time to post on Instagram on Thursday. A pretty high amount of engagement remains from 10 AM to 4 PM, after which it gradually starts decreasing, achieving its lowest peak at 12 AM to 4 AM.
On Friday
11 AM to 1 PM is the best time to post on Instagram on Friday. The engagement rate starts early on a Friday morning from 7 AM and dips early at 5 PM. Friday night observes the lowest engagement from 10 PM to 7 AM.
On Saturday
10 AM to 1 PM is the best time to post on Instagram on Saturday. Saturday is the second-worst day to post on Instagram after Sunday, as even during the peak time, the engagement rate is observed low compared to other weekdays. The lowest engagement rate on Saturday is seen from 4 PM to 8 AM.
On Sunday
9 AM to 4 PM is the best time to post on Instagram on Sunday. However, the quality of Instagram digital engagement observed on a Sunday is the lowest compared to other weekdays. That’s why Sunday is also the worst day to post on Instagram if you want your post to gain the exposure it deserves. 6 PM to 8 AM is the worst time on Sunday.
Optimize Your Best Time To Post On Instagram
Know your target market
Identifying your target marketing audience should be the first step toward figuring out what time of day they are the most active on Instagram.
Take care of the time zone differences
If you have got your target audience or followers from all over the world, then posting at fixed times of day may not get you the same results as opposed to if you had followers who mostly live in the same time zone.
Determine the types of posts that work best for you (Posts, Stories, Reels, IGTV)
Different types of Instagram posts offer various benefits. For each post, you need to monitor which type performs the best. For instance, 70% of Instagram users view stories every day. This makes stories a great option for marketing brands to share the most crucial information with their followers.
Always prioritize engagement patterns you noticed
Pay close attention to any increases in interaction (likes, comments, shares) when you post at certain times of the day. After that, no matter what the research says or the experts tell you about optimal times to post on Instagram, what ultimately matters is the behavior of your own followers.