Ways to Improve Your Instagram Organic Reach
Organic Reach
Organic reach is a social media marketing measure that indicates the number of unique accounts that have viewed a post or types of content on a social platform. In other words, the number of people who have viewed the post once.
Organic reach is what makes social media so effective, helpful, and (at times) aggravating. It’s a cost-free approach to interact with customers and, perhaps, improve revenue. However, as you are aware, developing your reach on Instagram requires time and expertise, while taking the algorithm into consideration.
In all social media platforms, Instagram gives the highest percentage (about 8-9%) of organic reach, according to benchmarks. On the other hand, it is not easy to grow your audience organically. Instagram is doing its best to kill organic growth and playing with the algorithm.
Why It Is Important to Have a Good Organic Reach on Social Networks?
Organic reach refers to the number of different users a digital post reaches. This means that organic reach is directly related to the quality of the content since, unlike paid content, it comes naturally through shares. The more shares, the more relevant that content will be for Instagram’s algorithm.
This reach leads, then, to visibility, which would translate into more followers and, consequently, an increase in sales.
Of course, it is always important to analyze what type of digital content has the best reach, as it will give you clues about what your audience enjoys the most.
Tips to Improve Your Reach on Instagram
Create Posts to Be Saved
Instagram allows users to save digital posts. This means being careful with the marketing content you post, as Instagram’s algorithm takes into account the user’s actions to show more or less of that content. So, in addition to likes, comments, and shares, getting users to save a post is telling Instagram that the information in that post is highly relevant.
Go Live With Other Users
Instagram Lives are also very effective. Through them, you can increase your visibility and grow interactions in a fast and effective way, leading to a growth in organic traffic. You can do this by putting on livestreams with other influencers in your sector. It is also a way to show the public who is behind the brand.
Create Reels With Viral Audios
Keep up with trends and take advantage of viral audio to create videos that users want to share. The only thing to keep in mind is that the video must be recorded in portrait format and cannot exceed 60 seconds. The more originality you add to the video, the more shares you will get.
Experiment With User Generated Content (UGC)
To make users feel part of the brand, you can resort to User Generated Content, which refers to content created by users. This can be photos, memes, texts, videos, and more. Any content will do, as long as it does not harm the brand image in any way.
It is very common to invite customers to make Stories for the product by tagging the marketing brand. The brand can then share what users create and post.