Incorporate Inclusive Marketing Into Your Strategy
Inclusive Marketing Inclusive marketing acts as a blanket term for the kind of marketing tactics that display diversity, prioritize accessibility, and ultimately make your company stand out from the rest. Consumers prioritize working with companies whose core values align with their own. In fact, according to a 2018 Accenture study, 70 percent of millennials were more likely to choose one company over another if they demonstrated inclusion in their advertising. Diversity and inclusion go hand in hand, but they aren’t synonymous. You can go out of your way to feature images of people of color, people with disabilities, and people of all ages in
How Keyword Stuffing Affect Your SEO Ranking ?
What is Keyword Stuffing? Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website’s digital content. It is usually easy to notice and will put readers off. There are two types of keyword stuffing: 1. Visible Unnecessary repetition of words and phrases throughout all your content. For example, if you were selling the best virtual meeting platform, you would want to be cautious how often you used words like ‘video’ or ‘best’. Use of words or phrases that are not relevant to the topic, product, or service. Using the same word repeatedly in a single
How To Set Up Instagram Retargeting Ads?
What is Retargeting? Retargeting is one of the most effective ways to convert leads in today’s digital space. Also referred to as “remarketing,” it’s a strategy that involves taking old leads — people who once visited your website, clicked an ad or put a product in their shopping cart — and reaching back out to try and convert them once again. They’re essentially reminder ads designed to eke more sales out of the dozens of already existing leads and audiences you have floating around out there. Types of Instagram Retargeting: Website visitors These users have already visited your website, so they're familiar with your brand.
How to Reduce Bounce Rate of Email Campaigns?
What is an email bounce rate? A bounce rate represents the number of emails in a campaign that get “bounced” back, meaning they could not be delivered to the intended recipient. A high bounce rate negatively impacts engagement and email deliverability – two crucial performance indicators for any marketing team. There are two types of email bounces: soft and hard bounces. Soft bounce: Typically due to a full inbox or server issue (or even an unusually large email), soft bounces are temporary delays and generally less problematic for marketing teams. Contacts that yield soft bounces do not need to be removed from
QR Codes for Business: How to Get Started?
QR Codes QR Codes for business when rightly synchronized with the marketing efforts can help expand your organization from a relatively unknown small business to a thriving one. The significance of QR Codes has been time and again proven by brands that are using it right! Creating a functional QR Code for small businesses does not require a large wheat field or any intricate efforts; all you need is to make a couple of right choices and execute them. Reasons to Add QR Codes for Content Marketing Engage users Not only can you use QR codes to attract new prospects, but they can also encourage