What is an Editorial Calendar in Marketing?
Editorial Calendar An editorial calendar is used to improve the organization and planning of content. It includes all types of content for social networks, media channels, blogs, and more. It helps keep track of publishing content on a regular basis so that brands can stick to a consistent posting schedule and increase their visibility on social networks. Advantages of Having an Editorial Calendar Provide Valuable Content to Your Users When the topics, publication dates, and target audience are all well defined, it’s much easier to create valuable content, making your marketing strategy more relevant and useful Have a Well-Planned and Organized Strategy When the strategy is well-planned and
Ways to Improve Your Instagram Organic Reach
Organic Reach Organic reach is a social media marketing measure that indicates the number of unique accounts that have viewed a post or types of content on a social platform. In other words, the number of people who have viewed the post once. Organic reach is what makes social media so effective, helpful, and (at times) aggravating. It's a cost-free approach to interact with customers and, perhaps, improve revenue. However, as you are aware, developing your reach on Instagram requires time and expertise, while taking the algorithm into consideration. In all social media platforms, Instagram gives the highest percentage (about 8-9%) of organic
What are the Benefits of Using Customer Touchpoints?
Customer Touchpoints Customer touchpoints are defined as the point of interaction with the brand across three main phases of the customer lifecycle i.e. awareness, evaluation, and post-purchase. It has a great impact on the way customers perceive your products & services. The touch points include various digital or customer relationship management (CRM) touchpoints. Identifying your customer journey touch points is the first and foremost step to create a map. It helps businesses to identify the touchpoints in different phases and manage customer expectations accordingly to deliver a great experience. Why are Touchpoints important? They assist to communicate the digital brand and its unique story.
How to Find and Fix Keyword Cannibalization?
What is Keyword Cannibalization? Keyword cannibalization is when multiple pages on a website target the same or similar keywords and compete against each other to hurt the site’s organic performance. For example, let’s say we have two pages about technical SEO. If we could get more organic traffic overall by combining the two pages into one, that’s a cannibalization issue. The existence of those two pages is eating away at our organic performance. Why is Keyword Cannibalism So Bad for SEO? Diminishes Page Authority You want your most authoritative pages to rank the highest because they are the ones most likely to result in higher click-through rates
How to Increase Click-Through Rate on Social Media?
Click-Through Rate A good click-through rate on social media means your ads are relevant and helpful. Search engine algorithms recognize the notion that people click on your ads and this result in a higher organic ranking. For every brand, it’s essential that you craft your ads with an increased click-through rate in mind. But how can you accomplish this? Improving your click-through rates is much easier than it seems and we’ve decided to aid you. The importance of social media click-throughs: Include a call-to-action A call-to-action is simply a word or phrase that encourages your readers to take action. It could be asking readers to