Live Streaming Tips and Best Practices
How Live Streaming Works? Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey, 74% of businesses used it to engage with their consumer base. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization's name, all in real time. Live Streaming Tips and Tricks Familiarize Yourself With the Equipment Get
How to Use Facebook Lookalike Audience?
What is a Lookalike Audience? Facebook Lookalike Audience represents an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads. The concept here is simple. Instead of researching a new audience manually, Facebook figures out who’d be most likely to click through your campaigns on your behalf. This is determined by factors such as interests, interactions (think: “likes,” comments, shares) and previous ad clicks. What makes Lookalike Audiences so special? They save you a ton of time. If you’ve already gone through the legwork of fine-tuning a Custom Audience,
Effective Google Ads Bidding Strategies
What is Google Ads Bidding? Google Ads Bidding is an auction for a particular position on Google search ads that advertisers bid for. As an advertiser, you have to set up the keywords you want to bid for and the maximum amount you’re willing to spend. This is a way to tell your ad publisher (here: Google), the amount you can pay for an ad copy to appear & get clicked (for display & search ads respectively) in comparison to your competitors. How does Google Ads Bidding work? Google lets you set your campaign goals aligned to what matters to your marketing business the
Discover New Instagram Updates and Features!
Instagram New Features Instagram never stops to surprise us. While the world is trying to stay resilient through these tough economic times, it is exciting to see how Instagram is rapidly developing new features and functionalities to tackle main business issues and help users support their favorite brands. And now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. There are new Instagram features almost every week. Four Instagram Features you need to know about: All videos will be posted as Reels In the coming days, new video posts under fifteen minutes will be shared as reels. What does this
How to Drive More Traffic to Your Website?
Website Traffic If you’re having trouble getting traffic to your website, don’t worry—you’re not alone! Traffic generation is one of the most difficult parts of online marketing because there are so many factors that determine your success or failure. There are multiple components to increasing website traffic: Your two focuses should be: Increasing organic traffic over time Optimizing paid traffic to target the right audience for the best price Why more website traffic? Some businesses wonder why it’s important to get website traffic? In today’s world, even for brick-and-mortar establishments, a website is an absolute must. At the very least, potential customers can become more