Important Social Media Integration Strategies
What is Social Media Integration?
Social media integration is defined as the use of social media platforms as part of a digital marketing strategy.
That means having active social media accounts and linking them with a brand website to drive prospects to and from the site.
Sometimes, that just means adding buttons redirecting users to your socials on your marketing website.
However, an active role is required when you want social media to be more rewarding in your marketing campaigns.
Statistics:
There are more than enough statistics to support this. According to Sprout Social:
- 55% of consumers discover new marketing brands on social media.
- 78% of consumers are more willing to buy from a brand after a positive interaction on social media.
- 68% of consumers said that social media enables them to interact with brands.
- For 72% of companies, social media data is critical in making business decisions.
- 91% of executives will increase their social media budgets during the next three years.
Social media integration strategies for your website
Add social sharing links to your blog posts
These are the social share buttons you see at the bottom of most blog posts. They sometimes also appear at the top.
They help increase awareness of your content, while also giving your readers a seamless way to share your content. The improved user experience will be a boon to your website.
When adding social share buttons, our best piece of advice is to keep it simple. You don’t need to add every. Single. Social. Media. Platform.
Add social posts to your website
One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages.
Those who post an Instagram photo with them wearing a Life is Good shirt and include the hashtag have the opportunity to be featured on their feed on their website.
Allow a social login option
ntegrating a social login option is one of the most common ways for businesses to integrate the customer’s social media with their website experience. Doing this can help you optimize the user experience according to their likes and dislikes, derived based on their social media activity. If you are promoting an eCommerce brand that invests in paid ads on social media, this can also help you target ads for each customer more specifically.
Have a social media-based commenting system
Comments are the fuel that digital social media posts and online engagement run on, making it important for companies to integrate a good commenting system on the website. Commenting systems allow customers to post their views on your posts, and lets you moderate them. This is a great way to boost user engagement on your marketing website and companies like Facebook and Google have made it very easy for you to implement this strategy.
Showcase social proof (Reviews and Shoutouts)
If you are an uprising brand with a small but loyal customer base that loves to rave about you online, you can use it to your advantage. Bask in that glory, and proudly let your website visitors know what your customers are saying about you by showcasing their tweets and testimonials.
The advantages of doing so are two-fold. Firstly, your customers learn that you are a credible brand with a fan following. Secondly, your loyal customers get to be featured on your digital website motivating them to stay associated with you.