What are Instagram Marketing Myths?
Instagram Marketing Myths
Instagram marketing myths may have some grain of truth to them or come from a simple misunderstanding.
In some cases, the myths are downright false and promoted by those who claim to know more about the platform than they really do.
Myths You Should Know About:
Likes Won’t Matter Any More
That’s not true for a number of reasons:
- Likes will still help you gauge the relevance of your content to your target audience. More likes mean you’re doing something right.
- Likes are still factored in as engagement, which is a crucial part of Instagram’s algorithm that determines how high your content will appear in newsfeeds. Just because they aren’t visible to others doesn’t mean they don’t matter.
- Likes will still be a good base for potential retargeting in ad campaigns. You can create digital ad campaigns based on who has recently engaged with a digital post.
Stories Can’t Sell
Instagram Stories have come a long way since they were first rolled out a few years ago. And some people have missed a few of the updates. That definitely seems to be the case for those who are saying that Stories are only effective for brand awareness and that they won’t actually drive sales.
Stories are great for brand awareness and relationship building. I won’t disagree there.
But the idea that Stories aren’t effective selling tools is downright incorrect, making it number 2 on our list of Instagram marketing myths.
First, brands with 10,000 followers can add “Swipe Up” CTAs that allow users to see and click through clickable links to an off-platform site. Where they can learn more about your marketing products and make purchases.
Story Ads– which are run through Facebook and Instagram’s ad platform, always include these links if you choose to attach them.
Follower Count Reigns Supreme
Some brands clearly believe that an enormous follower count is what they should be focused on when it comes to Instagram marketing.
Unless you’re trying to become an Instagram influencer who makes a living by shilling sponsored products, that’s not the case.
Follower count does matter; the more people who are following you, the more you can hopefully reach on a regular basis. Which is a huge asset. It also signals interest in your account and brand, and it does act as social proof.
You can only reach a female target group through Instagram
It appears that female influencers dominate the scene but the numbers actually speak a different language: There are only 1% more female influencers than male influencers on Instagram. Also, the amount of male followers is underestimated. In the younger target groups (between 18 and 34 years old) are even more male than female users. How profitable an Instagram marketing activation with males as the target audience can be, shows a study of PWC: Men spend almost double the amount of money on purchases related to an influencer advertising.
Instagram is only effective for areas such as fashion, travel and sport companies
The platform lives from its concept of visually appealing pictures. So it’s easy to think that you can just advertise products which can be well presented on a picture. After all, how could you visualise insurance? Speaking of experience, storytelling and other creative ideas offer a good deal of possibilities, in order to present these kinds of marketing services effectively.