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How to Use Instagram Reel Templates?

instagram reel templates

How to Use Instagram Reel Templates?

What are Instagram Reel Templates?

Instagram Reel templates are premade assets. With them, you can add your own content to a template that already exists. This makes it so much easier to create content for Instagram because the templates have preset frames, timestamps, and sounds. In other words, you only have to insert your own content and it will automatically be adjusted to fit the template. 

They make creating Intstagram Reels quick and easy!

Instagram Reels are testing Templates

How to use Instagram Reels templates?

Find a template

There are two different ways to find templates for Instagram Reels:

  • Visit the Reels tab, tap on the camera, then switch from Reel to Templates
  • While watching any Reel in your feed, look for ones that have a “Use template” button

Add clips to the template

Once you’ve selected your template, tap Use template. You’ll be brought to a screen where you can select your own photos or videos from your camera roll to insert into the placeholders.

Adjust clips

When using a template, you can’t change the length of each clip. However, you can change which portion of the clip is shown. To do that, tap a clip and move the white box to your desired portion of the clip.

Edit and upload!

At this step, you can add text, stickers, filters, or drawings to your digital Reel.

How do you create your own Instagram Reel template?

Once you publish a Reel, it will automatically be turned into a Reels template as long as your Reel meets the criteria above (contains music and three or more clips that were edited together in Instagram). Your account must also be public.

As with most new features, Instagram is rolling it out gradually to users. If you don’t see it yet, you should get access soon! In the meantime, make sure to keep your Instagram app up-to-date.

Instagram tests user-created Templates feature for Reels videos

5 Tips for making better Reel Templates

The advantage of using trending music is that it can help your Instagram Reels gain better engagement and visibility through the song’s page.

The same principle can be applied to Instagram Reels templates. By using trending ones, you are more likely to engage viewers (who are familiar with the template).

Repurpose existing content

Creating content can take serious time. But Instagram Reel Templates make it easy to reuse existing marketing content like your digital Instagram Stories clips. All you have to do is find the right template and add your Stories as video clips to the template.

Experiment and use analytics to see what works

Want to know why some of your reels are performing better than others? The answers lie in your Instagram Reals Insights.

In addition to looking at the number of likes, comments, saves and shares, you can also compare reach and play between individual Reels. We encourage you to experiment with different templates, lengths and audio options and see what works for your marketing audience.

Once you’ve identified your best performing Reels, keep producing more of the same type.

Plan ahead at the best time to broadcast your reels

If you plan your reels ahead of time, you can always release them at the best times for your audience.

Optimize your reel’s hashtags

You set out by choosing the right content, template, music, and time to post. The final step? Optimizing your caption and hashtags.