What is Lean Marketing?
Lean Marketing Lean marketing consists of combining different aspects of marketing to promote products and brands in an effective and flexible way to keep costs to a minimum. It is based on a series of steps: Identify a problem that the customer wants to solve. Create a minimum viable product (MVP), i.e. the simplest possible solution to validate a hypothesis to solve the problem. Ideally, this solution should have a minimum cost, so that you can test your hypothesis with the lowest possible budget. Measure the results of your minimum viable product to establish whether it meets your needs. Take note of
Google Maps Marketing: How to Rank Higher?
What is Google Maps Marketing? Google Maps marketing is the process of making your business stand out among Google Maps listings. The goal is to optimize your business to rank higher in local search results and attract customers searching for your products or services. However, let’s be clear. When we talk about Google Maps marketing, it does not refer to just a single platform. Google Maps results are shown in many places, including the Local 3-Pack results, voice searches, and the Google Maps app with 5 billion downloads. Why use Google Maps marketing? Google Maps marketing is crucial for attracting local customers. Marketing on Google Maps
What are the Different Types of SEO?
What is SEO? SEO is the process of making a website easier to understand by search engines and friendlier for users, as the SEO industry has come with different types of SEO . Each one is responsible for a number of SEO rules. At the beginning (think early 2000), SEO was simple but over the years the whole SEO process has become complex. When optimizing a website for search engines, you have to consider hundreds of rules to satisfy the various search engine ranking factors and at the same time keep your users happy. The overall goal of SEO is to increase organic traffic from
What is Smart Content?
Smart Content Smart Content is content that is personalized to the characteristics of the visitor consuming it. This can be done in a multitude of ways, but the core principal behind Smart Content is that personalized relevant content better engages visitors and leads them through your sales funnel much more quickly and efficiently than static, one-size-fits-all content. The Advantages Of Using Smart Content Enhanced Personalization All marketers know that personalized content performs better than generic content. Personalized email messages are 26% more likely to be opened than emails with non-personalized subjects. Smart content gives you the power to create content that is highly personalized and relevant to the person
How to Use Social Media Walls for Events?
Where are social walls used? Social media walls are exceedingly engaging tools that are used by event organizers widely. They are highly popular for events such as virtual events, conferences weddings, music concerts, corporate events, product launches, etc. They also contain the latest updates and posts from all the social media channels from the global followers of the brand. Why use a social wall for an event in the first place? Gives you a Visual Footprint A Social wall displays visual user-generated content that appeals visually to a wide range of audiences. This creates a scintillating response and increases your visual footprint. Leveraged Marketing by Brand Customers Social