SEO: Methods and Approach

Understanding when to use each variety of SEO in your strategy is another, very important, factor that goes along with knowing all the different types of SEO. The grouping of SEO methods/approaches and types together causes confusion among both SEO newcomers and some seasoned pros. Both of these are distinct concepts. It’s crucial to make it clear that while there may be multiple approaches to search engine optimization, there aren’t necessarily different types of SEO before we discuss them.

The three most popular methods of search engine optimization are listed below:

White Hat SEO Method:

White hat SEO is unquestionably the best—and strictest—method to carry out SEO, and it doesn’t take much to realize this. The strategy is all about getting your website to rank well in search results without running afoul of search engine policies.

Google advises using White Hat SEO tactics to increase the visibility of any website or web page. By doing this, you’re earning Google’s favor, which will enable you to promote your company more effectively and without any negative publicity online.

Among the white hat SEO strategies are:

Publishing text of the greatest caliber on your website:

Which web pages or websites are excellent at resolving the issues of searchers are those that Google pays close attention to. Is the user happy with the information they found on your page? Not just the issue should be resolved in your material. To make it simpler for users to understand, it should also be enjoyable and simple to read.

Making an intuitive interface:

Google prioritizes its users above all else, thus it is imperative to ensure their contentment. Make sure that your website is simple to use and accessible.

Posting the link to your page on social media:

Link sharing is one approach that might help your website get more visitors.

Optimizing HTML:

HTML optimization simply entails checking your website’s coding on a regular basis for anything that can cause it to lag.

White hat SEO, Without a question, is the best SEO method to use. While time-consuming, it will help Google see your website as one that complies with all the regulations and guidelines set forth.

Black Hat SEO Method:

Black hat SEO is a far faster technique to gain results than it is to have your website removed from Google’s service. The main focus of black hat SEO method is the manipulation and abuse of Google’s algorithms.

You will rank higher more quickly, but only for a limited time, as Google starts to suspect that your page might not be performing as intended despite receiving the majority of clicks.

These “black hat” methods include the following:

• linking spam
• Overuse of keywords
• Excessively optimized HTML headers and tags
• Utilizing far too many images
• Discreet text or links
• Purchasing links
• Publication of plagiarized text, and more

As a result of the business owner’s lack of interest in producing material that pleases users, all of these actions will only produce low-quality content. They merely desire their ranks.

Black hat SEO has a significant drawback in that users will leave your website once they realize you don’t have the information they were looking for. These strategies will cost as much as white hat SEO, if not more.

Grey Hat SEO Method:

Grey hat SEO is a hybrid of the two SEO methods already discussed. As the term suggests, it simply refers to existing in that tiny gray area where it appears they are acting morally while also searching for Google’s problems.

Google may not penalize your page for utilizing this strategy right away. But over time, they may construct a negative picture of your company or even stop ranking your website.

Grey hat strategies include:

• Possibly if Google doesn’t penalize your page for utilizing this strategy, they will construct a negative picture of your company or even stop ranking your website over time.
• Posting twisted information or created by ineffective robots
• Purchasing fake reviews
• Trading links
• Publishing stories with headings that are click-bait

It seems to work very well for them. Some businesses employ this in addition to putting more time and focus on the white hat strategy. Grey hat SEO is problematic when used exclusively, which is when it starts to fail.