Digital Marketing With Instagram Reels
Instagram, known as a virtual space to share photo and videos. It is now considered as one of the most popular and important marketing platform for marketing related to different categories and brands such as Beauty, Cars, Tourism, Education, Health and others. Instagram reels are one of the latest versions of Instagram, and it is now a major contributor to digital marketing due to its many uses.
It’s becoming, day by day, an effective way to expand business, reach more customers and making easy to engage with them.
What are Instagram Reels?
Entertaining, full-screen vertical videos of 15, 30, 60, and 90s. Reels are where you can express your brand story, educate your audience, participate and collaborate with the community with creative tools featured by Instagram such as Music, effects, sticker, and templates.Thus can increase your marketing. In the Explore section, the Home Instagram Feed, and the Reels Tab, these kinds of short videos can be discovered, by Instagram users from everywhere in the world.
How to use Reels as a digital marketing tool?
Here’s a list of different ways for using reels to market your business.
Decide who you want to reach
Before creating your reel content and show your market, you should decide to whom you’re trying to reach out, who is your target audience? Who might be interested in your products and services?
Answering those questions will be a good start. But you might ask “how to identify my target audience!”
This goal could be achieved using the following ways:
1- Divide your current customers based on common needs and characteristics because they might need different marketing strategies.
2- Analyze your audience insights on Instagram to discover more about your target audience.
3- Research your competitors who are in the same marketing field as yours and find out who their target audience is.
Creativity for a good marketing
After analyzing and deciding who your target audience will be, it will be the best time to start creating your reel content and start your journey at digital marketing with Instagram.
Try as much as possible to be creative with your content. You can easily grab the attention of Instagram users. Use also trend music and templates on Instagram Reels to describe and introduce your Products. Don’t forget, recent research confirmed that 72% of Instagram users report products while browsing pages. Therefore, try to capture good and creative photos and videos, in a specific background. You can use your brand logo!
Analyze your marketing competitors
One of the helpful ways while you create the reels’ content and strategy, is to do a competitor analysis. This will be a good source for you to know what types of content were appealing the most to your competitors’ audience, so your target audience will most likely respond positively to the same content.
You can do so by first creating a list of your major competitors, and then trying to check out their social media platforms and sites to examine the content that they’re creating.
Additional Tips
A glance behind the curtains
Everyone likes to know what happened behind the scenes. How does the reel content was created? How everything started from a small idea to a huge project? Thus, try to design some of your reels to show your audience this achievement, your teamwork, and short bloopers… which might also be a source of motivation that could inspire others and will increase the number of your followers.
Choose the best timing
Posting Instagram Reels at the right time can be difficult, however Instagram provides you the ability to identify the best timing when your audience are active and navigating on Instagram. Check out your audience’ insights using your Instagram account.
Add marketing Hashtags
Adding hashtags in the caption section will enlarge your Instagram target audience. Whenever you include more trendy hashtags that are related to your content and your targeted audience.