Why Use Instagram Ads for Marketing
Instagram features such as Instagram Ads is now used for digital marketing. In fact, Instagram is a mobile application, that allows you to take, edit, and share videos and photos.
You can follow your friends and family, as well as celebrities and business companies to keep up with their posts and their recents products. Also, people take advantage of discounts and sales.
There’s a few ways that you make money and increase digital marketing on Instagram:
1) You can work with brands on sponsored posts and Instagram Ads
2) You can become an affiliate
3) You can open your own online store and sell products,
or you can do all of these things at once.
To satisfy and achieve this ways on Instagram, you can use hashtags to categorize your own posts or find the type of posts you’re looking for such as Hashtag. It’s a word or phrase perceived by the pound sign added to the caption of your posts. For example, companies use hashtags to increase their digital marketing and to reach more costumers.
Instagram Sponsored Ads:
Ads look like regular Instagram posts or stories but with the word “Sponsored” on the content, usually at the very top. Therefore, Instagram Ads are a paid services used to increase business digital marketing. With more than 2 billion users, Instagram can reach and expand costumers. Including a Call-To-Action button such as “learn more”, to drive traffic or conversion type of Instagram Ads. This action helps business company to expand their marketing strategy and achieve their goals. Also, specifying the Ads objective helps costumers and users to search for it with keywords.
Similar to most advertising platforms, Instagram offers a few different ad types.
The first one is Photo Ads; single-image ads in a square or landscape format who are most popular type of ads on Instagram.
Another option is Video Ads: One of the biggest trends today in online advertising is the use of video ads. especially Reels, Sponsored Reels, a 60 second video ads in either square or landscape or full screen form
Also, Carousel Ads when following success in Facebook, Instagram introduced carousel ads, which contains 3-5 images and/or videos in a square or landscape format.
Slideshow ads: basically video ads on a loop with as many as 29 images.
A big one, Story Ads with 500 million Instagram users checking their stories daily.
Marketers have really taken advantage if this type of ad, it help them increase their digital marketing.
Stories ads are time-limites photo or video ads in a full screen format that appear between users Stories.
Why you should you advertise on Instagram?
Million of businesses, big or small claim that Instagram Sponsored Ads helped their brand in countless ways.
Reasons why you should use Instagram Sponsored Ads:
-Flexible Pricing:
The good thing about Instagram Advertising, is that you can control your Instagram ad cost by doing a few things such as setting a campaign spending limit as well as a daily budget. So it’s up to you to specify the value. Also, you can choose the duration for your Ads.
Plus, with Instagram Ads, you can pay for your Ads in two different way.
-Target and segment your Costumers
Instagram Advertising use Facebook’s advertising capabilities, which allows you to get incredibly segmented and tragets with your options based on your target audience and campaign objectives.
Identify the criteria which differentiate your target customer personas, then analyze the available customer data. Collect additional data if needed, such as through surveys or feedback from customers. Finally, make sure that the customer data used in segmentation criteria is available in the platform that you will be using to send messages, before segmenting the audience.