TikTok For Marketers?

TikTok, a popular video-sharing application owned by the Chinese company Bytedance. Considered today as one of the world’s most valuable startups. TikTok made a significant and important impact in digital marketing. Many companies adopt it to reach out target customers. A good and effective strategy to benefit from people who spend time on social media. By using TikTok, companies expend their products and marketing to the target consumers. Examining the best time to showcase the products and services to the right customers whose needs best fit with company’s marketing. In addition, using advertising is one of the affordable ways of digital marketing. Thus, it develops more effective marketing strategies to attract customers and make money.

TikTok As An Influencer

TikTok allows brands to influence their customers. Andrew Walmsley said, in 2007, < The trialogue will influence every aspect of marketing, from product design to product recommendation, and its potency derives from the opportunity that brands now have not to talk at people, but to be a small part of billions of their conversations>. This means that every company who want to increase their marketing has to interact with their customers, as TikTok provides doing. Without an influencer, you will lose your time and decrease the ROI of your marketing.

Specify The Goal

To embrace social media as TikTok, most marketing company have their goals with an overall strategy. Not only to help companies, specifying the goal may also help customers and users when searching for their needs. It helps , with its trend to extend and reach more users. People like dancing, singing, and other actions that companies use to publish their goal. So, in addition to setting a goal, companies must set the right song for the background. It’s end up with taking the user’s attention. Plus, you can hire influencers to publish and increase your brand or products.

Partnerships With TikTok

With Shopify’s partnership with TikTok last year, TikTok added their latest advertising features to 15 countries, allowing Shopify merchants to manage ads directly from their Shopify dashboards. Thus, marketers can take advantage of TikTok’s global scale to reach new customers.Through this , merchants are able to set up their account within Shopify and deploy video ads directly to their In-Feed.

TikTok Ads

As many social media ads, TikTok’s ads can helps brand reach teenagers and more new customers. Through the TikTok Ad Manager interface, companies can make several Ads.

• Images Ads
• Videos Ads
• Spark Ads
• Pangle Ads
• Carousel Ads

Also, company’s sites should display behavioural retargeting ads when their customers interact with content or search for specific terms, along with the merchant or network’s destination site.

Target Your Audience

As a marketer, it’s important to know and define your target audience. This will help you to know how to increase your marketing profits. Also it helps to count on the strategy adopted. As a result, define your target audience increase ROI and better communicate with your customers. Target audience are the consumers most likely to be interested in your product or service, so your company should be targeted at these consumers. It is divided by

• Age
• Location
• Gender
• Income
• Interests