How Google AdWords became Google Ads
Google has rebranded google AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies. The Change From Google AdWords to Google Ads In 2018 Google consolidated its digital advertising programs, which up until that point had been operating separately from one another. DoubleClick and Google Analytics 360 were combined into Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange were merged into
What is Brand Activation & Why Does Brands Need It?
Brand Activation Brand activation is what you do to make people aware of your brand through experiences or engagements. It's what you do to make your brand more memorable. A unique brand experience can happen in a grand, fashion-like event in an expensive hotel or restaurant or in a more target-based way by simply sending the right samples to the right people. Brand activation highly relies on elements of surprise and creativity. In a brand activation campaign, creative ideas provide a multi-touch brand experience to connect a new local or even online brand to its target audience. Brand Activation Types Experimental Marketing Well-known brands tend to use experimental marketing to
What are Zero-Click Searches?
Zero-Click Searches Zero-click searches are search results that don’t generate a click-through to a site. Often, people don’t click through because Google provides an instant answer at the top of the search results. The answer satisfies search intent swiftly without a person having to click through to a resource. Types of Zero-Click Search Results Featured Snippets Featured snippets are short snippets of text that appear on the top at zero position of SERP. They provide relevant answers to question-based queries. There are typically 5 types of featured snippets. Paragraph snippet - You'll paragraph snippet for questions like: How to do/get
TikTok Video Ideas to Gain More Followers
Tiktok Videos If used efficiently, TikTok can help businesses reach their audience. Here are some TikTok video ideas that can come in handy for businesses looking to post videos on this social media platform. TikTok content ideas for businesses Celebrate a special occasion Your special occasion can be anything from the anniversary of opening your business, to a holiday, to an employee’s birthday. If you have any special events or celebrations coming up on your calendar, make a note to record a short video of the festivities for your TikTok page. Add in a trending hashtag like “#Christmas” or “#HappyBirthday” to help your video appear when users search
Ways to Improve your SEO Ranking
What Is SEO Ranking? SEO ranking occurs on two levels; for human searchers, and for search engine bots. In order to optimize web pages best for bots, you need to take technical SEO and keyword placement into consideration. As SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. For any given search, Google’s ranking results could incorporate features such as image results, video, smart snippets (a piece of the page being displayed directly on the SERP), as well as answer boxes (where information from multiple