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Google Web Stories Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website. The ability to post them on your own site is what makes them different from other story experiences, such as Instagram or Facebook stories. In addition, you can include links, calls to action, and Google AdWords in your Google Web Stories. Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. In addition to viewing them on your website, people can

What is SEO Forecasting? SEO forecasting is the process of looking at analytics data from previous search traffic and determining if there are certain patterns or trends that repeat over time. It is used for both enterprise-level websites and small businesses alike as a means of determining how to make future decisions that fall in line with big picture goals for the digital brand. The reason that digital marketers need to implement some form of the process into their strategies is that it makes it easier to decide which goals are truly attainable and how to best use resources to achieve them. Benefits of SEO forecasting There

What is a Content Gap Analysis? Content gap analysis is the process of evaluating and finding topic gaps in your existing content. This involves identifying holes in your marketing content that align with different stages of the customer journey. These include missing high-volume keywords that would otherwise have raised your search ranking. A content gap analysis consists of an audit of the following types of content: website; landing pages; blogs and articles; social media content; eBooks and other downloadables. A content gap analysis will provide you with a better understanding of the type of content and topics you should create for each stage

7 Eid Mubarak Ads Written by: Alwi Sulieman | Marketing Lead at Muslim Ad Network  The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought out Eid Mubarak ads during these two joyous occasions and highlight the good and the not-so-good. 1- Le Delice – Sweeten Your Eid-ul-Fitr Eid-ul-Fitr Ad by Le Delice Concept: The croissant represents the crescent marking the beginning of Eid-ul-Fitr, a day of Muslim celebration and feasting after a month of fasting