What is a Shadowban on Social Media? A shadowban is when a user is muted or blocked on a social media platform (or forum), without receiving any official notification about it. Your posts, comments or activities may suddenly be hidden or obscured; you may stop showing up in searches, or see a drop in engagement because no one (including your followers) can see your marketing content in their feeds. You may not have broken the terms of service or done anything that would call for an out-and-out ban, but you’ve done something that the moderators or admin aren’t happy about. And now, you’re being punished,