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Social Media

What is Social Media Data Collection? Social media data collection is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. It can also refer to data collected from content people post publicly on social media. This type of social media data for marketing can be collected through social listening tools. What Social Media Data should you track? If you want to use social media to build brand awareness, you might be most interested in tracking engagement. If your goal is to create sales, you’ll