Effective Ways for Identifying Content Gaps
Content gaps refer to the topics your target audience is looking for that are not currently covered on your website.
What Are Google Web Stories?
Google Web Stories Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website. The ability to post them on your own site is what makes them different from other story experiences, such as Instagram or Facebook stories. In addition, you can include links, calls to action, and Google AdWords in your Google Web Stories. Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. In addition to viewing them on your website, people can
Omnichannel vs. Multichannel: What’s the difference?
Omnichannel vs Multichannel The important aspect of understanding an omnichannel vs multichannel strategy is which one fits better for your business. Companies with omnichannel customer engagement strategies retain on average 89% of their customers. Knowing the key difference between a multichannel vs omnichannel approach can help to gain better insights or behavioral data about your digital customers’ journey. What does multichannel mean? Multichannel refers to the use of more than one channel to market and communicate information about a brand. These multiple channels are not integrated with one another. A billboard, for example, is not directly connected to a business’ website - they are separate channels used
What is Cross-Posting on Social Media?
Cross-Posting on Social Media Cross-posting is simply the process of posting the same content or message on multiple social media channels. For example, if you write a killer blog post, then you can crosspost that same blog on all your digital social networks. It’s an easy way to post content in more than one place without much extra effort. You can crosspost on many social platforms to give your branding and marketing more chances to perform well. Whether it's an ad or an influencer campaign, some content can work on more than one channel. Opportunities of Cross-posting Cost-Effective Instead of investing in several different forms of
Tips for Mastering Your Brand Storytelling
Brand Storytelling Brand storytelling is a critical component of your marketing strategy that helps get your values and mission across to your customers. You may have a brand and logo, but do you have a clear picture of the story your brand is trying to tell? Do you know your brand’s mission, message, and goals? Telling the story of your company’s history and mission and building a brand narrative can help you reach your ideal customers, foster trust with them, and help build a winning social media marketing strategy. Ways to Use Brand Storytelling 1. Fill in the gaps Brand storytelling allows you to