Why is Social Commerce Important?
What is Social Commerce? Social commerce involves the showcasing and sale of products or services directly through one or more social media platforms. While social media marketing has long been used to spread brand awareness and attract new customers, social commerce focuses on converting customers through the apps they’re using. In this way, social commerce offers businesses a new way to integrate social media engagement with ecommerce. Allowing customers to purchase products the moment they discover them. Why is social commerce important? In many ways, social commerce is what represents the next logical evolution of the ecommerce marketplace. By using platforms that support social commerce,
What is Brand Salience?
Brand Salience The term “brand salience” refers to a key performance indicator that shows how readily consumers think about or otherwise consider your brand when making a related purchase decision. Do they picture you, or does it seem more natural to buy from one of the other guys? High brand salience means people instinctively think of your products when they’re in the market for something similar. Low brand salience, on the other hand, can mean people either don’t know of your brand or haven’t been exposed to it enough for purchasing from you to be second nature. How Does Brand Salience Differ from Brand Awareness? Although brand
Skills Every Web Developer Should Have
What are web developer skills? Web developer skills refer to the specific abilities needed to get hired and successfully perform in a web developer role. Having these skills in abundance can help you stand out from other candidates vying for the same role and in your everyday tasks on the job. As with any job, you also can develop your skills as a web developer over time. Some web developer skills include understanding HTML, general design skills and being analytical to start their own marketing business . How to improve web developer skills As a web developer, there are several ways to hone
Short-Form vs. Long-Form Video Content
Video Content When it comes to video strategy, the battle between short-form vs. long-form video content has been years in the making. With clear benefits on both sides, it’s near impossible to pick a favorite. Whereas short-form videos demand attention, long-form videos earn attention. Both are winners and both provide content that boosts audience engagement. The Definitions: What's the difference between short-form vs. long-form video content? Short-form video Simply put, short-form videos are under 10 minutes in length. This can range from a four-minute music video to a five-minute contact center best practices tutorial digital video. The versatility of short-form makes it an effective tool for
Why is Eye Tracking Useful in the Digital Age?
What is Eye Tracking? Eye tracking is a type of sensor technology that gives a computer or mobile device the tools to understand and trace where a person is looking. It can detect the presence, attention and focus of a user while engaging with a specific app, touchpoint or website. From a marketing perspective, eye tracking dates back to the 1980s, where it was used to test and measure the value of ads in print papers or magazines. Now, eye tracking technology is able to offer deep-dive insights into user behavior and dynamic page as well as app design as well as offering intuitive