Twitter New Feature: Multimedia Update
New Twitter Multimedia Update Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform. The announcement states clearly and without ambiguity that its goal is to become “the best place to share media” and posted examples of the new functionalities. Starting today any Twitter app users can upload up to four videos, images, and/or GIFs within a single tweet. This change partners with another important update that adds a video carousel to the Explore feature. The video carousel allows users to discover more videos to watch. This brand-new Twitter
What is Digital Accessibility?
Digital Accessibility Building a strong brand is a must for companies to succeed in the digital age. Creating accessibility in web experiences offers your company two great opportunities: demonstrate a true commitment to accessibility, and greatly increase your audience. It’s a common myth that people with disabilities don’t use computers. Or that they are not a potential consumer audience. However, according to the World Health Organization, it is estimated that more than 1 billion people live with some kind of disability in the world. In other words: it is very unlikely that your company will, in fact, not reach this market. So if
How Brand Association Can Benefit Your Brand?
What is Brand Association? Brand association is the co-relation of a brand with a certain concept that a consumer recalls when he comes across that brand. The consumer recalls a brand by using the unique set of attributes, experiences, images, etc. that make the brand stand out. This unique set can include a concept, emotion, object, experience, personality, relation, human, thing, or image. It can be tangible or intangible. It can be directly related, indirectly related, or totally unrelated to brand’s offerings. But it is something that makes the customer remember and recognize the brand. Importance of Brand Association: Brand associations are a vital
How to use Google Ads Right
How does Google Ads work? Although both Search and Display advertising campaigns are managed via Google Ads right, the term “Google Ads” typically refers to the Search Network. Digital marketers usually refer to the Display Network by its own name. In short, Google Ads works on an auction system, where costs are not determined just by bid, but also the quality and relevancy of ads. For more on the Google Ads ad auction and how the Google Ads system works, check out this infographic. How to use Google Ads Right 1. Establish your foundation First and foremost, make sure you have a firm grasp on your
How To Write Effective Ad Copy?
What Is Ad Copy? Ad copy is content that encourages a potential buyer to take action and purchase a product. By invoking an emotional response, communicating value and addressing doubt, effective ad copy can increase a company's sales and profits. Successful ad copy takes the place of the traditional interaction between a potential buyer and a salesperson by highlighting the key benefits of a product or service and addressing any issues the potential buyer may have. How to write great Ad Copy? Show viewers how you’ll solve their problem When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This