What is SEO Forecasting and Why it is Important?
What is SEO Forecasting? SEO forecasting is the process of looking at analytics data from previous search traffic and determining if there are certain patterns or trends that repeat over time. It is used for both enterprise-level websites and small businesses alike as a means of determining how to make future decisions that fall in line with big picture goals for the digital brand. The reason that digital marketers need to implement some form of the process into their strategies is that it makes it easier to decide which goals are truly attainable and how to best use resources to achieve them. Benefits of SEO forecasting There
How to Use TikTok Challenges for Business?
What are TikTok challenges? Tiktok Challenges are campaigns (or trends) that invite people to create their own videos based on performing a specific task. These tasks might include: Displaying a talent Showing off how you use a product (for example, achieving a certain look with a beauty product) Using a filter Performing a dance or skit Lipsyncing with a specific TikTok sound Hashtags make these trends and the marketing content created for them more visible and easier to find. Although some TikTok challenges are totally organic (like the #OldTownRoadChallenge), others represent branded promotions (like #GuacDance). How Brands Can Use TikTok Challenges to Grow
Is Web 3 the future of Digital Marketing?
What is Web 3? Web 3, or the third-generation of the internet, is a vision of a more decentralized web that places the power in the hands of users. Instead of large tech companies like Google, Amazon, and Netflix. It’s built on blockchains using existing infrastructure with the goal to make the internet more accessible, private, and secure for users. When will Web3 launch? Currently, there is no launch date for Web3, and no one truly knows when we might see the third generation of the World Wide Web. A lot of infrastructures still need to be built before Web3 is introduced to the
What is Closed-Loop Marketing?
Closed-Loop Marketing Closed-loop marketing is a type of marketing strategy that relies on insights provided by the company’s sales teams and their customers. For example, when users visit an online shop and start browsing different items, their preferences are automatically logged in the website’s database, or visitors are asked about their categories of interest so that the next time they visit the shop preferred items will automatically pop up. Steps of an Effective Closed Loop Marketing Strategy Generate Website Traffic Before you can track the behavior and outcomes of individual visitors to your website, you will need to generate website traffic, either organically from
8 Ways to Build Customer Relationships Through Social Media
Customer Relationships Building customer relationships is one of the most crucial uses of social media that many tend to overlook. You can build some long-lasting and memorable relationships with your customers across different marketing platforms. To make sure you are always putting your best foot forward and not letting social media overwhelm you, we have a list of ways that you should keep in mind when you are planning to build relationships with your customers using social media. How to Build and Nurture Customer Relationships? Communicate As a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business