Google Ads: Main Terms You Need to Know
Google Ads Formerly known as Google AdWords, Google Ads is an advertising service created by Google that lets people advertise their businesses with ads on Google search results and its network for marketing. It’s a pay-per-click (PPC) advertising solution where advertisers pay per click or impression on an ad. Google Ads examples 1. Steal competitor traffic It's pretty impressive when an ad can make you crack a smile. This is one of my favorite recent Google ad examples. Honey Books is bidding on the brand name of its competitor FreshBooks. While that can get a little hairy, this tongue-in-cheek ad really works. It acknowledges
Tips for Marketing Your Brand on Clubhouse
What is Clubhouse? Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” -- or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member. Clubhouse was launched in March 2020 by Paul Davison, who previously worked at companies including Pinterest and Google, and Rohan Seth, a former Google engineer. According to a post from Davison and Seth, Clubhouse was created after a handful of social media app experiments. Can Clubhouse be used for marketing purposes? Clubhouse is a great tool for brands to
How to Create a Strong Brand Personality?
What is Brand Personality? Brand personality is the way a brand is personified; the sum of its emotional, psychological and behavioral patterns that remain unique over the course of its lifespan. They are the human characteristics and traits that consumers relate to. A brand’s personality is an element of the brand identity. It can be expressed through its tone of voice, communication style, and behaviors, while actively cultivating consumers’ perception through its in-market communications. Why is brand personality important? We live in a world where brands clamber over each other to resonate authentically with audiences, almost anywhere you look! Therefore, having an easily distinguished
How to Build a Marketing Automation Workflow?
Marketing Automation Marketing automation is an invaluable tool for inbound marketers when it is set up and maintained correctly. Automation can simplify sending personalized emails, prioritizing and scoring leads, and managing data in your company CRM, among other things. While these tools are great for making our jobs easier, they can also create huge problems when they're not implemented and managed correctly. Before deciding what to automate, it's best to have a good understanding of the components of marketing workflows and how best to use them. Marketing Automation Workflows and How to Set Them Up: Welcome Email Nurture Workflow Welcome email nurture sequences are one of the most
How to Optimize Instagram for E-Commerce
If you’re looking to develop an Instagram marketing strategy for your e-commerce brand, we will explain how to turn the platform into your greatest ally and how you can ace your IG marketing efforts. E-commerce brands should seek Instagram to increase their conversions. Just think about it. There are more than 1,000,000,000 (yeah, that’s a billion) monthly active users on the platform. Those are some big numbers, which means that there’s an infinite pool of opportunities out there for brands to market and sell their products on Instagram. Using Instagram for Ecommerce It is estimated that 2 billion active customers are buying products on Instagram and