Social Media Ads vs Google Ads
When do you need to use social media ads? Social Media Ads are helpful when you need to grow your brand awareness. They help you build your community and engage with your potential customers. In other words, the main focus of social media ads is the upper funnel – awareness and consideration stages. Advantages of social media advertising There are multiple advantages of social media advertising. If social media ads aren’t already part of your wider marketing strategy, you could be missing out on the opportunity to reach more people, generate higher conversions, and nurture greater customer satisfaction levels. 1. Increase brand awareness By promoting
How to Measure Success of an E-commerce Business?
E-commerce Businesses There are an increasing number of e-commerce businesses today with numerous products and services online. With the rise in number there is also a rise in competition. In order to stay ahead of the competition, data is important. Initially you will focus on building your website in order to launch your business. After the launch, you need to start focusing on analyzing your e-commerce metrics. Keeping a track of these key metrics will help your business thrive. With the help of these metrics you can analyze the performance of your business. Measuring the right metrics can help you make informed
What is an Editorial Calendar in Marketing?
Editorial Calendar An editorial calendar is used to improve the organization and planning of content. It includes all types of content for social networks, media channels, blogs, and more. It helps keep track of publishing content on a regular basis so that brands can stick to a consistent posting schedule and increase their visibility on social networks. Advantages of Having an Editorial Calendar Provide Valuable Content to Your Users When the topics, publication dates, and target audience are all well defined, it’s much easier to create valuable content, making your marketing strategy more relevant and useful Have a Well-Planned and Organized Strategy When the strategy is well-planned and
Ways to Improve Your Instagram Organic Reach
Organic Reach Organic reach is a social media marketing measure that indicates the number of unique accounts that have viewed a post or types of content on a social platform. In other words, the number of people who have viewed the post once. Organic reach is what makes social media so effective, helpful, and (at times) aggravating. It's a cost-free approach to interact with customers and, perhaps, improve revenue. However, as you are aware, developing your reach on Instagram requires time and expertise, while taking the algorithm into consideration. In all social media platforms, Instagram gives the highest percentage (about 8-9%) of organic
What are the Benefits of Using Customer Touchpoints?
Customer Touchpoints Customer touchpoints are defined as the point of interaction with the brand across three main phases of the customer lifecycle i.e. awareness, evaluation, and post-purchase. It has a great impact on the way customers perceive your products & services. The touch points include various digital or customer relationship management (CRM) touchpoints. Identifying your customer journey touch points is the first and foremost step to create a map. It helps businesses to identify the touchpoints in different phases and manage customer expectations accordingly to deliver a great experience. Why are Touchpoints important? They assist to communicate the digital brand and its unique story.