Rich Media Ads: How to Create Them?
What are Rich Media Ads? Rich media ads are interactive ads that include multimedia features, such as video, audio, animation as well as traditional elements like text and images. These ads offer ways to engage and involve the audience to increase brand awareness and generate clicks. Rich media ads are engaging and dynamic in a way that other ad types aren't. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn't easy. Rich media ads are a great way to create
Get started with Social Media Advocacy
What is Social Media Advocacy? Social media advocacy means leveraging the social networks of the people who like you and/or are invested in your continued success: your customers and employees. For many companies, these two groups are their biggest untapped resources as well as their biggest fans. By turning as many of these people as possible into brand advocates—people who proactively talk up and advocate for your company to their own networks—you can extend your reach and generate greater brand affinity. Why Invest in Social Media Advocacy? Employee advocacy is far more effective than official channels According to recent stats, marketing through employee advocacy has 561%
How To Find Secondary Keywords For SEO?
What are Secondary Keywords? Secondary keywords are any keywords closely related to the primary search term that you’re targeting with your page. All synonyms, subtopics, and long-tail keyword variations can be considered secondary keywords. When you include these related keywords in the sub headers and body text on a page, you’re covering every major facet of a topic and helping Google understand what your digital page is about. Why are secondary keywords beneficial for SEO campaigns? In SEO campaigns, you need a primary keyword and secondary keywords to help your page rank and the right customers find it. They help customers find your website based on
Difference Between On-page and Off-page SEO
On-Page and Off-Page SEO There are two categories of search engine optimization strategies: on-page SEO and off-page SEO. What are the differences between on-page SEO and off-page SEO? Both of these strategies are essential to any effective SEO campaign, but they are actually very different. In this article, we will discuss the differences between on-page SEO and off-page SEO. What is On-Page SEO? On-page search engine optimization refers to the optimization of the pages that are on your website, including the content as well as the backend. The ultimate goal of on-page SEO is to improve web pages on their own to rank as high in
What is Beacon Marketing?
What is a Beacon? A beacon is a device with a Bluetooth signal that links with users' mobile phones to send notifications based on their location. Its range is around 50 meters, so messages are directed to people who are in the immediate vicinity of the beacon. For a user to receive beacon messages, he or she must have Bluetooth enabled on his or her cell phone and have installed an application. Beacons are very easy to install–they are simply attached or placed on a surface within the desired range. When a user passes by the beacon, it sends a signal to