TikTok for Business
Yes, you read correctly, TikTok can be used for your business and to boost your brands. Tiktok is a more recent social media app that attracts youngsters, but used properly it's also a channel for businesses. TikTok is mostly a video platform where people from all around the world can share snippets and gain followers. The misconception however, is that it only attracts and is used by youngsters. Truth is, TikTok has caught on with the older generations too. Using TikTok to promote your brand is your own business decision to make. If you expose your brand to the right
How to Create the Perfect Reels
Reels are a popular tool of our present and likely a trend that will not cease to exist in the near future. There are a number of hacks you can use to create the perfect reels on Instagram which we will list down below. Done right, reels can grow your brand and business faster than you would expect, but again it has to be done right.We have put together a list of hacks that you can use the next time you create an Instagram Reel. These hacks will help your reels stand out and congruently bring more viewers your way.-Have you
The Lifespan of Instagram Posts
Content published on Instagram is said to last the longest out of all other social media platform posts. The average lifespan of an Instagram post is 48 hours. This is the approximated time for your content to appear in your viewers feed, allowing them a chance to interact.Post engagements however, are expected to taper off within 6 hours from posting time. During the 6 hours, most comments, likes and follows are likely to appear. The best-performing Instagram posts are the ones that would still receive reactions 12 hours after having been posted. The 12-hour mark is a good indicator of
The Best Times to Post on Social Media
Ever wondered why certain posts at certain times of the day get more views and results? There are actual ideal times to post on social media. This article will target the best times to post on different social media channels. After many tests carried out, marketers have found that the overall best time to post on social media is 10:00 am on Tuesdays, Wednesdays and Thursdays.Of course the 10:00 am time should be relevant to your actual time zone. According to Social Media Specialist, Brayden Cohen, “It’s best to post first thing in the morning because this is when people are catching up on
The Difference between SEO and SEM
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused and thought to be the same thing. Let’s understand the difference between SEM and SEO. SEO mainly focuses on optimizing a website in order to get traffic from organic search results, while SEM is used to get traffic from both organic and paid searches. In other words Google has divided searches into paid and non-paid categories. When planning your next digital campaign, should you opt for SEO or SEM? The answer is simple; choose both. Each of the two has different functions, tactics, goals and results. SEM is always