6 Tips for Re-branding on Social Media
Re-Branding On Social Media Before you start planning re-branding on social media, you need to understand why you’re doing it. The reasons for your rebrand will affect the decisions you make. And if you don’t know why you’re rebranding, then the rebrand is likely to fail. Here are some good reasons to rebrand your social media presence: You’re launching a new product, line, or season, and you want to update your branding accordingly. You’re rebranding your business as a whole. Your brand has been through a major crisis and you want to reset the public’s view of you. You want to reach out to
What are the Benefits of Prescriptive Analytics?
Prescriptive analytics is a process that analyzes data and provides instant recommendations on how to optimize business practices to suit multiple predicted outcomes
The Pros And Cons Of Comparative Advertising
What Is Comparative Advertising? Comparative advertising is a type of advertising strategy in which a company markets its goods or services by comparing them to a competitor's brand. A comparative advertising campaign positions a brand's product as superior to a competitor's product. Common examples of comparative advertising include cost comparison, blind taste tests, customer reviews, and side-by-side visual comparisons. This is a common advertsing strategy among automakers, fast food chains, and tech companies. Advantages of Comparative Advertising Creates brand differentiation: If a company is operating in a market saturated with similar products, a comparative ad campaign can help make a company's product stand
How to Schedule Tweets to Maximize Reach and Engagement?
Importance of scheduling Tweets It's important to schedule tweets in order to ensure you share quality tweets and that you have a consistent presence on the platform. The more tweets you share, the more visible you are to your audience. Also, if you share your content a specific time of the day every single day without missing, your followers will always stick to your plan and expect the daily posts at that exact time. Helps you be social when the conversation is happening – Scheduling posts is not done blindly, most of the scheduled posts are shared when there is high engagement
What is Marketing Attribution?
Marketing Attribution Marketing attribution is the way advertisers determine how marketing tactics – and subsequent customer interactions – contributed to sales, conversions or other goals. These marketing metrics are used to identify the channels and messages that inspire potential buyers to take action. The models consider various touchpoints in the marketing funnel and their impact on consumer behaviour and conversion. Why do we need marketing attribution? When it comes to marketing, knowledge is power – the more you can learn about your past results, the better you can plan your future tactics. Analyzing your current marketing objectives and taking subsequent marketing actions can create a ripple effect