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Conversion Rate Optimization Conversion rate optimization is essentially the process of increasing the percentage of people who engage with your website while visiting it. The kind of engagement that is important should align with the purpose of your business. For example, the kind of engagement a clothing boutique would want to increase is users taking actions such as putting merchandise in their cart and making purchases through their digital site. The desired actions you want your users to take may look completely different for your business. However, the following tips can improve conversion optimization for any type of business. 5 simple Conversion Rate