The Lifespan of Instagram Posts
Content published on Instagram is said to last the longest out of all other social media platform posts. The average lifespan of an Instagram post is 48 hours. This is the approximated time for your content to appear in your viewers feed, allowing them a chance to interact.Post engagements however, are expected to taper off within 6 hours from posting time. During the 6 hours, most comments, likes and follows are likely to appear. The best-performing Instagram posts are the ones that would still receive reactions 12 hours after having been posted. The 12-hour mark is a good indicator of
The Best Times to Post on Social Media
Ever wondered why certain posts at certain times of the day get more views and results? There are actual ideal times to post on social media. This article will target the best times to post on different social media channels. After many tests carried out, marketers have found that the overall best time to post on social media is 10:00 am on Tuesdays, Wednesdays and Thursdays.Of course the 10:00 am time should be relevant to your actual time zone. According to Social Media Specialist, Brayden Cohen, “It’s best to post first thing in the morning because this is when people are catching up on
The Difference between SEO and SEM
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused and thought to be the same thing. Let’s understand the difference between SEM and SEO. SEO mainly focuses on optimizing a website in order to get traffic from organic search results, while SEM is used to get traffic from both organic and paid searches. In other words Google has divided searches into paid and non-paid categories. When planning your next digital campaign, should you opt for SEO or SEM? The answer is simple; choose both. Each of the two has different functions, tactics, goals and results. SEM is always
7 Digital Marketing Challenges in 2021
As smooth as digital marketing may seem, it does not go by without having challenges. Let’s take a look at the 7 major digital marketing challenges in 2021. 1- Learning about your customers can be quite difficult especially following the pandemic which erupted in 2019. While SEO and paid advertising can teach you more about your customers it is not sustainable on the long run and it will make you lose on money. To target the right audience a business can invest in a Hubspot tool called My Persona which lets you better understand and visualize your clients. 2-
Content is King
In 1996, Bill Gates wrote an essay that changed the course of digital marketing titled “Content is King”. His essay explained how most of the money generated on the internet would come from content, very much like broadcasting.For two decades now, people have been hearing the same phrase while much has changed in the digital marketing world, so does his phrase still stand true?A vast majority still believe that content is king, especially with Google . Pages that rank as number one on google are usually formed of around 1,500 words. Content is the key to ranking well on Google,