What Is Click To Open Rate In Email Marketing?
What is CTOR (click-to-open rate)? The email marketing metric often referred to as the “secret metric” is CTOR. The easiest way to understand it is to think of those who opened the email, what percentage of users found the content inside interesting. The CTOR can be calculated by dividing the unique clicks by unique opens and multiplying by 100. For example, if the campaign receives 90 unique clicks and 400 opens, the CTOR is around 22%. A good click-to-open rate is considered between 20% and 30%. This metric is based on the number of unique opens and clicks. CTOR is a good indicator of how relevant
7 Creative Easter Marketing Ideas
Easter is here and it’s an amazing opportunity to come up with incredible holiday marketing ideas for this season.
What is a Conjoint Analysis?
Conjoint analysis is a popular method of product and pricing research that uncovers consumers’ preferences. It uses that information to help select product features
How To Create Pinterest Stories Pins?
Pinterest stories are unlike any other story based tool on other platforms… they last forever! They are searchable just like regular pins
How NFTs Can Be Used for Marketing?
NFTs stand for “non-fungible token.” The opposite of a fungible token, which can readily be swapped, a non-fungible token is a digital asset defined by its unique properties.