Get started with Social Media Advocacy
What is Social Media Advocacy? Social media advocacy means leveraging the social networks of the people who like you and/or are invested in your continued success: your customers and employees. For many companies, these two groups are their biggest untapped resources as well as their biggest fans. By turning as many of these people as possible into brand advocates—people who proactively talk up and advocate for your company to their own networks—you can extend your reach and generate greater brand affinity. Why Invest in Social Media Advocacy? Employee advocacy is far more effective than official channels According to recent stats, marketing through employee advocacy has 561%
How to Leverage Social Media for your PR strategy?
Social media and PR Strategy Leveraging social media for your PR strategy is vital today in the world of media relations, and is essential to any business that wants to foster serious growth. Here are five ways associated with utilizing social media in your PR efforts: Five ways you can leverage social media for your PR strategy: Identify your audience and develop a unique brand voice Knowing your marketing audience plays a major role in determining the success of your efforts. It would be futile to create content and promote it to an audience that does not resonate with your brand. Therefore, market research
When is the Best Time to Post Videos on YouTube?
Best time to post videos on YouTube Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible. However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand. Why does the Best Posting Time on YouTube Work differently? Unlike other social media networks, the best time to post on YouTube has different math behind it. On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the
How to Use Facebook Lookalike Audience?
What is a Lookalike Audience? Facebook Lookalike Audience represents an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads. The concept here is simple. Instead of researching a new audience manually, Facebook figures out who’d be most likely to click through your campaigns on your behalf. This is determined by factors such as interests, interactions (think: “likes,” comments, shares) and previous ad clicks. What makes Lookalike Audiences so special? They save you a ton of time. If you’ve already gone through the legwork of fine-tuning a Custom Audience,
Discover New Instagram Updates and Features!
Instagram New Features Instagram never stops to surprise us. While the world is trying to stay resilient through these tough economic times, it is exciting to see how Instagram is rapidly developing new features and functionalities to tackle main business issues and help users support their favorite brands. And now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. There are new Instagram features almost every week. Four Instagram Features you need to know about: All videos will be posted as Reels In the coming days, new video posts under fifteen minutes will be shared as reels. What does this