What is a website wireframe? A website wireframe is used to map out the main features and navigation of a new website design. It gives an idea of the site's functionality before considering visual design elements, like content and color schemes. Layouts and features such as menus and buttons are mapped out to assess the overall experience of the end user. A website wireframe also provides a practical map of the project for team members to see where everything will go as they complete related digital tasks. The Purpose of Website Wireframes: Key Takeaways Wireframes give the content creators and owners a visual overview

Mind Maps Mind maps are a great way to help you write down your ideas and find connected thoughts you didn’t know might be related to help generate content ideas. You can start with a single, abstract thought and develop many supporting and related ideas simply by writing them down and drawing connections. Or you can take an existing idea, or blog post topic, and develop more blog post ideas from it. It’s up to you on how you want to use them! How to Use Mind Maps to Build Better Content? Use Mind Mapping to Generate New Blog Post Ideas One of the

What is Customer Experience? Customer experience is a measure of how satisfied customers are whenever they engage with your products or digital services either online or in your offline store. Market studies show that a business with a top-notch customer experience stands a 17% higher chance of growing consistently year after year as compared to those with a poor customer experience strategy. Other studies show that businesses whose online customer experience is flawless stand a 68% improvement chance in regards to their online reputation within a period not exceeding five years. Also, statistics show that customers consider a company’s customer experience first before

What are Rich Media Ads? Rich media ads are interactive ads that include multimedia features, such as video, audio, animation as well as traditional elements like text and images. These ads offer ways to engage and involve the audience to increase brand awareness and generate clicks. Rich media ads are engaging and dynamic in a way that other ad types aren't. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn't easy. Rich media ads are a great way to create

What is a Beacon? A beacon is a device with a Bluetooth signal that links with users' mobile phones to send notifications based on their location. Its range is around 50 meters, so messages are directed to people who are in the immediate vicinity of the beacon. For a user to receive beacon messages, he or she must have Bluetooth enabled on his or her cell phone and have installed an application. Beacons are very easy to install–they are simply attached or placed on a surface within the desired range. When a user passes by the beacon, it sends a signal to