Email marketing and SMS marketing Email marketing and SMS marketing are two of the most effective lead generation strategies in the digital age. The question is, which approach is more suitable for your business? After all, not every company is the same – what works for one may not work for another. To determine which strategy will support your company objectives in less time and less money, you need to consider factors such as cost, click-through rate (CTR), level of engagement, open rate and return on investment (ROI). SMS vs Email: What To Consider? Open Rate When it comes to open rates, SMS marketing has

Video in Emails One great way to grab the attention of your audience is to embed a video in your email. And in this article, we’ll show you how to embed video in email to boost your email marketing results, as well as give you actionable tips on how to email videos correctly. Benefits of adding video to your emails: It increases email open rates. When you send a marketing email, your open rate reflects how many people actually open it out of your total number of subscribers. A low open rate can indicate that your subject lines need some work. Anytime you include the word “video” in

Push and Pull Marketing Push and pull marketing are the two core principles for guiding your marketing strategy. Before choosing which of the marketing strategies to go for, you have to identify what the long-term and short-term goals of your business are. The Difference Between Push and Pull Marketing Push Marketing In push marketing the goal is to bring your digital brand or products to your customers. This form of marketing is a lot more deliberate and proactive than other inbound methods. Because push marketing is a bit more aggressive then the alternative it’s generally preferred by businesses taking advantage of a short time-period

What is Agile Marketing? Agile marketing is an approach based on the principles of the agile methodology used in software development. It is specifically used for managing projects related to marketing. The main objective of Agile marketing is to execute projects at a faster pace without compromising the quality of the deliverables. And to make this possible, you need to streamline everything ranging from team structure to project workflows and internal communication. Generally, you need to develop a dedicated Agile marketing team that is familiar with agile fundamentals and capable of working efficiently in a fast-paced environment. How to Implement Agile Marketing in Your

What is Conversion Rate? Conversion rate refers to the percentage of people who have visited your website and completed an action. This action could be filling out and submitting a form, contacting your business, subscribing to receive materials from you, registering for an event you have organized, or making a purchase. If a high percentage of your visitors take these actions, you know your marketing strategy is working well. If not, you may need to revise it and the tips below will help you do that! Tips to increase Conversion Rate: Assist your Website Visitors with Live Chat Longer wait times is a frustrating