What is an email bounce rate? A bounce rate represents the number of emails in a campaign that get “bounced” back, meaning they could not be delivered to the intended recipient. A high bounce rate negatively impacts engagement and email deliverability – two crucial performance indicators for any marketing team. There are two types of email bounces: soft and hard bounces. Soft bounce: Typically due to a full inbox or server issue (or even an unusually large email), soft bounces are temporary delays and generally less problematic for marketing teams. Contacts that yield soft bounces do not need to be removed from

QR Codes QR Codes for business when rightly synchronized with the marketing efforts can help expand your organization from a relatively unknown small business to a thriving one. The significance of QR Codes has been time and again proven by brands that are using it right! Creating a functional QR Code for small businesses does not require a large wheat field or any intricate efforts; all you need is to make a couple of right choices and execute them. Reasons to Add QR Codes for Content Marketing Engage users Not only can you use QR codes to attract new prospects, but they can also encourage

Email marketing and SMS marketing Email marketing and SMS marketing are two of the most effective lead generation strategies in the digital age. The question is, which approach is more suitable for your business? After all, not every company is the same – what works for one may not work for another. To determine which strategy will support your company objectives in less time and less money, you need to consider factors such as cost, click-through rate (CTR), level of engagement, open rate and return on investment (ROI). SMS vs Email: What To Consider? Open Rate When it comes to open rates, SMS marketing has

Video in Emails One great way to grab the attention of your audience is to embed a video in your email. And in this article, we’ll show you how to embed video in email to boost your email marketing results, as well as give you actionable tips on how to email videos correctly. Benefits of adding video to your emails: It increases email open rates. When you send a marketing email, your open rate reflects how many people actually open it out of your total number of subscribers. A low open rate can indicate that your subject lines need some work. Anytime you include the word “video” in

Push and Pull Marketing Push and pull marketing are the two core principles for guiding your marketing strategy. Before choosing which of the marketing strategies to go for, you have to identify what the long-term and short-term goals of your business are. The Difference Between Push and Pull Marketing Push Marketing In push marketing the goal is to bring your digital brand or products to your customers. This form of marketing is a lot more deliberate and proactive than other inbound methods. Because push marketing is a bit more aggressive then the alternative it’s generally preferred by businesses taking advantage of a short time-period