7 Creative Easter Marketing Ideas
Easter
Easter is here and it’s an amazing opportunity to come up with incredible holiday ideas for this season. This is a new chance to promote your products, collect data, as well as connect with your audience. For those of you in the marketing field, this is probably one of the most hectic parts of the year.
When someone says “holiday season” people usually think of Thanksgiving, Christmas, and New Years. Easter has a ton of potential but has become a time of the year when marketing efforts fall flat.
Luckily, we’ve come up with the best marketing ideas you can use to boost your digital campaigns during this widely untapped season.
Easter Marketing Strategies
Create Eye-Catching Pop-ups
Spruce up your website for the Easter holiday by creating themed pop-ups. Pop-ups work by interrupting a user’s experience, forcing them to interact with the ad before continuing on.
Pop-ups promote special sales while the user is already engaged with the site. This allows a company to encourage sales of specific products.
Organize Easter Giveaways
Create fun and interactive social media Easter giveaways with special prizes. By coming up with giveaway ideas, you’ll be able to increase your brand awareness, get more followers, as well as show appreciation to your customers, which won’t go unnoticed.
Recipe booklets of famous and traditional Easter meals, Easter egg decoration toolkits, stickers, a box of bunny chocolate, Easter crafts, or other Easter-themed items, will surely engage your audience, and help you promote your marketing brand.
Create A Video Greeting
Sending a video greeting to your customers allows you to strengthen your bond with them. Video already grabs attention and can significantly improve your marketing efforts as a media type.
In fact, 54% of consumers said they want to see more video content from businesses.
Bring In The Bunny
It is a time when many families make it a priority to make memories they’ll cherish forever. Harness the opportunity to bring more customers into your store by inviting one of Easter’s most recognizable characters.
Businesses all over the country bring in the Bunny to attract customers.
Share User-Generated Content
Spark the creativity of your audience by encouraging them to share a photo of their most beautiful Easter egg or other crafts with a hashtag for a shout-out. Repost them on your social media pages or offer the owner of the post with the most reactions a special prize, related to your business.
Virtual Easter Egg Hunts
For those of us who sell in the virtual world and don’t have a budget for a big event.
- Plant an Easter egg image on your website. When they find the egg, drive them to an Easter landing page with a contact form.
- Gather all your Lucky draw contestants there and their email info so you’ve now got more than just traffic. you’ve got a mailing list.
- Advertise on social media.
- Place them in the Pot for a prize or reward them all.
Send A “Happy Easter” Email
Speaking of emails, you can’t forget about your email list when creating a holiday campaign. Let your customers know you’re thinking about them during the season.
Sending emails like this:
- Strengthens your bond with your subscribers
- Reminds your subscribers of your brand values
- Allows you an opportunity to share important news (i.e., holiday hours, products, marketing promotions)
- Shows appreciation to your customers