Tiktok Marketing Trends
Tiktok Marketing Trends
There may have been a time when TikTok wasn’t the best fit for all brands. But now, with ads available for business accounts and big brands finding creative ways to engage consumers on the digital platform, TikTok is becoming a viable channel for brand marketing.
This article explores the unique TikTok marketing trends, including best practices for making TikTok videos and tips for grow new audience.
How To Grow A New Audience on Tiktok?
Jump on trends or sounds
One of the best ways to get discovered is by using Tiktok marketing trends sounds or joining in on popular trends. This allows you to be discovered both on the discover page through trending hashtags and sounds, and through a sound itself when users click on the sound from another video.
Be a trendsetter
On the flip side, instead of jumping on trends, you can create your own. This can be a great way to get other TikTokers to use your sound, increasing visibility to your own page. It’s hard to predict what trends or sounds will take off on TikTok, so if you’re on the fence about posting a video, we say post away!
Go behind the scenes
Call it being nosy or being genuinely invested–either way, people love getting exclusive behind the scenes access into the lives of the brands they follow. For many small business owners, your brand is a significant part of your life. This is why going behind the scenes on small business TikTok by showing things like creating a product, or packing an order can perform very well.
Engage with your customers
Social media has changed the way you interact with your customers. Marketing used to be a one-way communication channel, but it is now an ongoing two-way communication network. Therefore, a “post it and forget it” mentality won’t cut it on any social media platform. This is why engaging with your customers in a human way is essential. Replying to comments or acknowledging user-generated marketing content about your brand are two easy ways to engage with customers on TikTok.
Review your TikTok marketing results
You can’t have a good TikTok marketing trends without measuring your performance.
Keep track of how well both your ads and organic videos perform.
Is there anything that worked that you’d like to repeat? Is there anything you tried that didn’t get great results?
Keep in mind that if a video did well using a certain trend, you might not be as successful trying that trend again. TikTok changes rapidly, so you have to keep a finger on the pulse to know what your audience is watching and listening to.
Use text in your video to support your message
You might notice that the majority of TikTok marketing trends videos come with captions. There are a few reasons for this. First, in the early days of TikTok, the app merged with another Chinese app called Musical.ly. Musical.ly was designed for lip-syncing videos, so the TikTok blueprint was always meant to focus on music. Most TikTok marketing trends videos are overlaid with music, and captions do the work to convey the joke and dialogue. Second, most users watch video without sound, so the captions have to work hard to help viewers understand what’s happening.
Evolve with the platform
Even though it hasn’t been around for that long, TikTok has already evolved into a completely different type of social platform than when it first arrived. The most helpful advice for any video marketer tackling TikTok is to never be complacent. Always look for new opportunities and new ways to evolve your TikTok marketing content.