How to Build an Instagram Content Strategy?
Instagram Content Strategy
Before you create an Instagram content strategy, there are a few things to think about. Like, have you investigated Instagram thoroughly? Knowing that Instagram is a large platform with millions of active users is not enough to make your presence successful.
The most important part of having a successful Instagram account is posting consistently. This is something you might not know if you haven’t checked out Instagram before making an account.
Posting only occasionally will make it so that other users become less interested in your posts or forget about your account altogether.
3 Types of Content to Post on Instagram:
Content That Educates
Around 25% of your Instagram content should be how-tos or quick wins. Educating your audience on a topic helps you build trust and position yourself as an expert. This is an opportunity to give people a taste of what you can provide via your paid products and marketing services.
How-to content also helps you build traffic. Because people are searching for solutions online, this type of content will get seen a lot faster. It tends to get the most views, likes, and shares.
Content That Overcomes Objections
You’ll also want to create content for Instagram that either directly or indirectly addresses objections. While your target audience’s objections may differ from other businesses, here are the top objections that most businesses have to overcome.
“I Don’t Trust You.”
If you frequently find that people in your sales pipeline aren’t sure you’re the expert for them or that your product is the best, create content that directly or indirectly addresses that objection.
“It’s Not the Right Time.”
Another common objection is, “I can’t do [this] until I have all of [that] ready.” You want to create content for Instagram to address this objection and get people to take the next step with you.
“I Don’t Have the Money.”
Another common objection to overcome is, “I don’t have the money.” The thinking is that they don’t think they need to hire a professional and would rather do it themselves to save a few bucks. To address this, share some of the mistakes that people make when they try to do it on their own.
If your business sells lash extensions, for instance, you could take pictures of some of your clients’ lash extension nightmares when they did it themselves or went to a cheaper place.
Content That Addresses Mistakes and Myths
The third type of content to include in your Instagram content mix should address mistakes or myths that your audience blindly follows and give your recommendation of what to do instead.
The reason this content is important is that when you highlight mistakes, it makes your audience aware that they aren’t doing something right and puts them into problem-solving mode.
How to create an Instagram Content Strategy?
Four key things your strategy should include:
When to Post and How Often
Your Instagram Brand will need a regular posting schedule to stay relevant, but be careful not to bombard your followers with too many posts. To figure out what will work best for your digital brand you’ll need to test posting at different intervals and times and then check out the results.
Content Themes
Different content themes can keep things interesting for your followers and help you to achieve different goals. For example, if you were looking to increase awareness and attract new followers, you might include contests, stories, and examples of your brand life as part of your central content themes.
Specify Your Style
How do you want to be seen by your followers? Will it be okay to use emojis in your captions? Do you have specific grammar guidelines for your brand? What kind of hashtags will you use? What types of photos do you post? Creating a particular style and a corresponding style guideline will cover all the ways your digital brand is distinct and consistent.
Guidelines for Engagement
Your engagement guidelines should include how your brand will interact with other digital accounts on Instagram. This means how you will like and comment on other people’s photos and how you will handle the incoming comments on your account.