Reasons and Benefits of Instagram for Your Business
Reasons to Use Instagram for Your Business
Instagram is a hugely popular photo and video-sharing social media platform. It seems the best option to use Instagram for your business marketing. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
Instagram is owned by its parent company Facebook and has over 1billion active users.
If you still need convincing to join, then check out these 3 reasons why Instagram is continuously rising in importance and how your company can benefit.
1. More people are using Instagram.
According to Instagram, their social media presence currently brings with it over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.
2. Any size of business can thrive.
With all of those users to choose from, Instagram is an important place for businesses. That goes for large, well-known companies as well as smaller mom and pop shops and entrepreneurs.
Of course, even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.
Businesses can raise brand awareness and reach their target audience by keeping an active presence and maintaining a routine of at least one post per day. This is how both household names like Coca-Cola and Adidas, as well as a slew of small businesses, have effectively used Instagram to thrive.
3. Businesses can make money directly from Instagram.
Instagram has evolved over the years to enable on-platform e-commerce sales. Today, there is a greater emphasis on making money through product placement. The latest update is the Shop tab, which is located prominently on Instagram’s home dock and allows users to discover and purchase from brands directly through Instagram. Instagram also offers shoppable posts, which allow businesses to add tags to the products in their photos with links that include a product description, price and the ability to “shop now,” which will lead the user to your online store.
With these services, it’s simple for a business to attract actual sales from the site. A staggering 72% of Instagram users reported purchasing products through the social media platform at least once – the results are hard to ignore.
Most Significant Instagram Benefits for Businesses
1. Connect with customers across multiple channels:
Using Instagram on your site allows you to connect with customers across multiple channels and increase cross-channel engagement.
For example, let’s say you display photos from your Instagram account on your website. When a customer is browsing on your site, they may not follow you already on Instagram.
But when they see a gallery of Instagram photos, they can click though to see your account, start following you, and re-connect with you later.
2. Attract engaged traffic: Build a community that comes back time and time again
Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged.
Instagram drives more engaged traffic than any other social channel. Research shows that when comparing time on site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.
3. Don’t market blindly: Know how content will perform ahead of time
You never want to invest already tight Instagram resources in content that won’t perform well. Luckily, on Instagram, you already have feedback about how your audience will react to content before you take up valuable real estate on your website or shell out money for Instagram ads.
Before choosing content for your Instagram UGC campaigns, you can measure the results of how it was received on Instagram.
This allows you to choose the photos that customers liked most on Instagram and then display them on your site, rather than guessing which product photos will perform best.