What are Zero-Click Searches?
Zero-Click Searches Zero-click searches are search results that don’t generate a click-through to a site. Often, people don’t click through because Google provides an instant answer at the top of the search results. The answer satisfies search intent swiftly without a person having to click through to a resource. Types of Zero-Click Search Results Featured Snippets Featured snippets are short snippets of text that appear on the top at zero position of SERP. They provide relevant answers to question-based queries. There are typically 5 types of featured snippets. Paragraph snippet - You'll paragraph snippet for questions like: How to do/get
TikTok Video Ideas to Gain More Followers
Tiktok Videos If used efficiently, TikTok can help businesses reach their audience. Here are some TikTok video ideas that can come in handy for businesses looking to post videos on this social media platform. TikTok content ideas for businesses Celebrate a special occasion Your special occasion can be anything from the anniversary of opening your business, to a holiday, to an employee’s birthday. If you have any special events or celebrations coming up on your calendar, make a note to record a short video of the festivities for your TikTok page. Add in a trending hashtag like “#Christmas” or “#HappyBirthday” to help your video appear when users search
Ways to Improve your SEO Ranking
What Is SEO Ranking? SEO ranking occurs on two levels; for human searchers, and for search engine bots. In order to optimize web pages best for bots, you need to take technical SEO and keyword placement into consideration. As SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. For any given search, Google’s ranking results could incorporate features such as image results, video, smart snippets (a piece of the page being displayed directly on the SERP), as well as answer boxes (where information from multiple
Google Ad Rank and How to Improve it
What is Google Ad Rank? Google Ad Rank is a value that determines your ad’s position on Search, or whether it will appear at all. It is calculated based on several factors – bid amount, the auction-time ad quality, the Ad Rank Thresholds, competitiveness of an auction, the context of user’s search, and the expected impact of extensions and other ad formats. When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So, even if your competition has higher
What are Instagram Marketing Myths?
Instagram Marketing Myths Instagram marketing myths may have some grain of truth to them or come from a simple misunderstanding. In some cases, the myths are downright false and promoted by those who claim to know more about the platform than they really do. Myths You Should Know About: Likes Won’t Matter Any More That’s not true for a number of reasons: Likes will still help you gauge the relevance of your content to your target audience. More likes mean you’re doing something right. Likes are still factored in as engagement, which is a crucial part of Instagram’s algorithm that determines how high your content will