Benefits of Using Native Video in your Marketing
What is native video? Native video is video content that is uploaded directly to (or created on) a social network and played in-feed on that platform. For example, on Facebook, a native video would be a video that is uploaded directly to Facebook, rather than a link shared from YouTube or Vimeo. The beauty of native video is that it doesn’t interrupt the user experience with unnecessary extra clicks or new windows, meaning the content is something viewers are more likely to engage with rather than an annoying distraction in their news feed. Why use native video? They get better reach Social media sites like
Google Local Pack: How to Rank Higher?
What is the Google Local Pack? The Google Local Pack is a listing of three local businesses that appears in the top section of the search engine results page or SERP. It appears in response to a user’s search query if that query involves local intent. The Google algorithm considers relevance, distance, and prominence in its calculations and determines that this listing includes the most relevant results. The Local Pack stands out on the page, quickly catching the eyes of the searcher and staying top of mind. As a result, it can lead to higher business awareness, sales, and in-store traffic. Why is It Important for
Why Should You Avoid Cloaking in SEO?
What is Cloaking? Cloaking is an SEO technique in which users are offered content or information that differs from that offered to search engine crawlers. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides human visitors with different results. A website must provide content to search engine spiders or bots (the google search crawler), in order to improve its search engine rankings for specific keywords. Under cloaking, the website server is specifically programmed to offer a different version of marketing content to search engines as compared to what it offers to its regular users. Why Should You Avoid Cloaking in SEO? You could be penalized Whether
Important Social Media Integration Strategies
What is Social Media Integration? Social media integration is defined as the use of social media platforms as part of a digital marketing strategy. That means having active social media accounts and linking them with a brand website to drive prospects to and from the site. Sometimes, that just means adding buttons redirecting users to your socials on your marketing website. However, an active role is required when you want social media to be more rewarding in your marketing campaigns. Statistics: There are more than enough statistics to support this. According to Sprout Social: 55% of consumers discover new marketing brands on social media. 78% of consumers are more
Google Ads: Pros and Cons
You can be up and running on Google Ads in a very short space of time. While there is a lot more to Google Ads than just campaigns, ad groups, keywords and ads, these are the building blocks. And you can set them up very quickly. Do a bit of keyword research, decide on your budget, set up a campaign and a few ad groups then write some killer ad copy, and away you go! Your ads will appear as soon as they’ve been approved, which could be instantaneous. The pros of Google Ads Easily affordable This is the first pros of Google